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Team Toyota Triathlon x Lifetime Sports Unveil Triathlon Themed RAV4

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team toyota triathletes x lifetime fitness triathlon themed RAV4

LifeTime Fitness teamed up with Team Toyota triathletes Sarah Haskins, Andy Potts and Hunter Kemper to build a 2013 RAV4 that helps get you ready and soothe your pain after the race.

Featuring a built in bike rack, fridge, blender, training software and -seriously- a hit water shower and spin clothes dryer. And for the athlete, Shiatsu massage seats let you start the recovery process well before you get home.

Ignoring the logos, the vehicle looks pretty boss on the outside. A custom roof rack keeps two bikes secure, yet easily accessible by pushing them right to the edge. A central cargo box makes up for the reduced interior space that comes from all the customizations.

The vehicle was put together by The Motorsports Technical Center in Torrance, CA, and will be on display at the SEMA Show in Las Vegas Nov. 5-8. But you can get a look now, just drove past the break…

team toyota triathletes x lifetime fitness triathlon themed RAV4

In the rear seat, a refrigerator holds recovery drinks (or any other beverage) with a Blendtec blender and cupboard full of snacks. There’s even a wireless Bluetooth speaker for taking music with you to the warm up station.

team toyota triathletes x lifetime fitness triathlon themed RAV4

Pop the rear hatch and you access a wetsuit hanger with floor drainage, the clothes dryer…

team toyota triathletes x lifetime fitness triathlon themed RAV4

…and a pop-out work stand. What a triathlete will do with that is unknown, but it’s a good spot for hanging the bike until it’s time to roll.

team toyota triathletes x lifetime fitness triathlon themed RAV4

Up front, an integrated iPad lets you download and review training data. Or just play Angry Birds.

Toyota’s reps told us initially, the vehicle will roll around to various events to support the athletes. There’s only one, and there are no current plans for this thing to show up in dealer showrooms. Unless, that is, the response is overwhelming.

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66 Comments
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RyanC
RyanC
9 years ago

Doesn’t look very aero, and the rolling resistance on those tires, yikes. I bet you can’t even park it in the transition area, so that is going to add minutes to your T1 and T2 splits. so while impressive, it isn’t saving me watts or time, so no thanks… 😉

pabstrider
pabstrider
9 years ago

a. why does a vehicle geared towards hard core roadies have super aggressive tires on it. maybe should be geared toward the mtb crowd.

[deleted]

wako29
wako29
9 years ago

This actually looks like a really cool mtb roadtrip vehicle. Place to wash and hang muddy clothes, bike racks and a place to work on them, cooler for…ahem…beverages.
Regardless, this is a pretty cool thing to show off. Glad to see the triathlon world meshing with the crowds at SEMA.

LULZ
LULZ
9 years ago

[deleted]

Juice
Juice
9 years ago

@LULZ

HAHAHAHAHAHAHAHAHAHA!

Rico
Rico
9 years ago

[deleted]

Pete
Pete
9 years ago

@pabstrider Notice the sarcasm? “…and a pop-out work stand. What a triathlete will do with that is unknown, but it’s a good spot for hanging the bike until it’s time to roll.”

hermies
hermies
9 years ago

pabstrider
i love the tri guys that come in with a $13,000, and need a tube changed on their enve clinchers night before a race.

satisFACTORYrider
satisFACTORYrider
9 years ago

[deleted]

JimG1
JimG1
9 years ago

[deleted]

AC
AC
9 years ago

Perfect Cyclocross machine. I hope the hype is overwhelming and Subaru takes note!

psyclr
psyclr
9 years ago

[deleted]

Steve
Steve
9 years ago

Goes fast in a straight line, cant corner for sh-t, and has a small windshield on the floor so they can stay in the aero position.

That workstand is pretty cool tho. attach it to a hitch or in the back of a pick up…

Shower capabilities would be possible as well

Pretty cool idea.

Nick
Nick
9 years ago

definitely a cool MTB trip vehicle, Tri? yuck. kill that with fire.

Elk
Elk
9 years ago

Apparently BFG AT’s fit on a Corolla. This must have been a hit with the bro truck SEMA crowd.

I’ll keep my solar shower, hitch mounted workstand, and truck cap changing area for CX races thank you.

Saris Mercanti
9 years ago

I just can’t take a Rav4 in rugged kit seriously. The only 4 wheeling that car should do is over curbs in the hands of a suburban soccer mom.

Now an XC70 Volvo station wagon or an Audi Allroad OR a Mazda 6 Diesel 6 speed station wagon? Now we’re talking!

Charlie Best
Charlie Best
9 years ago

My ’89 4Runner is a way cooler race rig.

j
j
9 years ago

@LULZ Depending on the reach of the stand, you could work between the car (where the tools are) and the bike, making that the proper set up.

pornitswhatlwouldratherbmaking
pornitswhatlwouldratherbmaking
9 years ago

l think its pretty cool!

g
g
9 years ago

[deleted]

Mindless
Mindless
9 years ago

Will look nice in front of the local Starbucks.

Stump
Stump
9 years ago

I cant’ believe the pro-riders eat / drink the junk shown under the blender.

dave
dave
9 years ago

How urine resistant are the seats? Can you actively pee while driving it? Is there white M-Dot visor stowage? Is the chip on the front or rear bumper? Do I get a Purchaser’s Medal?

fuzzbuzz
fuzzbuzz
9 years ago

Yes, but will it blend?

http://www.youtube.com/user/Blendtec

Mindless
Mindless
9 years ago

Dave, your awareness is disturbing.

Ben
Ben
9 years ago

My grandmother just bought one of these, it is sweet!

Myke
Myke
9 years ago

You guys fail to ask the most important questions.

1) does the cars brakes actually work?

2) how quickly will Toyota recall it?

The reason you see road on a Rav4 it doesn’t have great ground clearance and most Rav4 owns don’t know how to drive off-road

yesPlease
yesPlease
9 years ago

At least the blender is legit. I have a Blendtec and its money. Their WillitBlend videos are awesome, I wonder if they could blend triathlon as a whole?

duder
duder
9 years ago

Finally, a crossover that matches my sleeveless jersey and arm warmers.

Specialized
Specialized
9 years ago

Needs to be more aero. #aeroiseverything

Bayard
Bayard
9 years ago

Its boss

Robo
Robo
9 years ago

[deleted]

cyclingindustryguy
cyclingindustryguy
9 years ago

It’s so disheartening to read all of these negative responses. As someone who works in the industry and hears many of you complain that our sport doesn’t get enough support, cred, respect, etc… a company makes an effort to make it more mainstream and all you can do is bitch about it. You pick it apart as opposed to voicing support and sharing the growth. For once, it would be great to see more positive comments as we are trying to make cycling safer, more accepted and more appreciated…

topmounter
topmounter
9 years ago

Weak Tri-cheese… Isuzu VehiCROSS 4TW!

RED
RED
9 years ago

Who puts their bike on the outside of the car?
(shudder)

sponsorofyoursport
sponsorofyoursport
9 years ago

As an avid cyclist, industry executive, and sponsor of your sport, I’m also disheartened by reading all the corrosive responses. Your negativity certainly doesn’t motivate companies to invest in your sport. That’s a shame.

racer/industryguy
racer/industryguy
9 years ago

As a long time racer of many disciplines (Ironman, USCF and NORBA included), as well as a bike industry exec., I can’t believe how road and Mtb cyclists desire to disparage the Triathlete. You guys need to get a life, respect that the tri guys are also good for the sport and good for the manufacturers. Many of them are also supporting your sports. And guess what — many of them can wrench better than you…

duder
duder
9 years ago

[deleted]

psyclr
psyclr
9 years ago

[deleted]

Psi Squared
Psi Squared
9 years ago

Interesting position, psyclr. It’s one you can’t support and is a more than a little bit ignorant, but it does provide useful insight into the cycling snob mentality. It’s easy to see how people would not want to take up cycling with so many projecting the foul “I’m more cyclist than thou” ignorance.

sponsorofyoursport
sponsorofyoursport
9 years ago

In fact, I am referring to your sport psyclr, assuming your sport is road, MTB or cyclocross. If not, my apologies. We invest a significant amount of money and resources helping to grow the sport and safety of cycling for you and your fellow cyclists. It’s unfortunate it’s not appreciated by some.

Mindless
Mindless
9 years ago

[deleted]

sponsorofyoursport
sponsorofyoursport
9 years ago

Thanks @Mindless. Good idea. I’ll print and present this forum chain at our next board meeting. Just in time for FY’14 budgeting.

rico
rico
9 years ago

Industry guys, you can’t really do a tsk tsk type of thing in comments, just sayin. Stuff said in these comments is not going to effect the bottom line on a product like this anyway.

Everybody knows this comment zone is harsh, but when a great product comes out you can tell. It’s actually a very valuable sounding board for manus imo. You won’t get as much valuable feedback out of butt kiss social media, that’s for sure. Over there you get a lot of fakes who want free product. Here you will get some real opinions mixed with humor. I think you have a lot of users here who really buy and use bike parts and beat on them and they deserve to say whatever they want.

Mr Bojangles
Mr Bojangles
9 years ago

Rico while you’re correct about obtaining some ‘real’ feedback, let’s all be honest. Cycling margins and revenue are on a major uptick. Execs are ultimately for delivering one thing…profit. Entry to mid level performance road and tri bikes are where the volume and profits are. This car appeals to that market, not the market cruising the bikerumor comment section.

psyclr
psyclr
9 years ago

Rico hit it on the head. It is mildly amusing to read the White Knight comments though.

Psi Squared
Psi Squared
9 years ago

Actually, rico missed the head of the nail completely. As this thread shows, there is very little constructive comment to be had. There’s a lot of ignorant and uninformed commentary (like triathletes aren’t real cyclists or athletes), but there is a paucity of comments that would be of any value to anyone in manufacturing or even marketing. Rico’s and psyclr’s comments earlier show exactly the lack of value in the comments section.

Someone actually using some critical thought and putting forth a modicum of effort can find reviews in magazine, ezines, and etc that are of actual value. If someone thinks such reviews don’t exist, they’ve not put out the effort to find such reviews, are too lazy to find such reviews, or are too biased to read such a review objectively.

Bikerumor comments are useful in seeing just how bad snobbery is in cycling.

cyclingindustryguy
cyclingindustryguy
9 years ago

Mr. Bojangles… please show me where cycling is on the uptick and margins are growing. For your information did you know that the average bike sold in the US in 2013 is $350 and that only 13m units were made/imported.sold in the US. This is equal to where we were in 2007. Being on the manufacturing side, I can safely and honestly say you have no idea what you are talking about.

What I will say is that yes, your comments or “feedback” as Rico said are taken into consideration at board meetings. However, what is also discussed is why do we invest in a bunch of errogant, non welcoming, non committed to growing the sport “cyclists”… I would much rather invest my marketing and manufacturing into beginners who appreciate the sport much more than some guy that thinks he has all the answers.

Let’s remember one thing… when the water rises so do all the boats. If you want your “sport” to grow and garner more respect beyond just yourself… perhaps you should be thankful, grateful and appreciate the efforts of companies who are doing things like this. I don’t see a golf, basketball, running, football or any other sport vehicle like this. Your sport has unique companies that support it and want to help…

DerHoggz
DerHoggz
9 years ago

Okay, this is a one-off customization for SEMA. It does not advance the sport of cycling, or even triathlon.

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