Strider Bikes has an interesting problem. They make a life-changing product, but unless you’re a regular Bikerumor reader, it’s unlikely you know you need it.

In this episode we talk about how Strider’s founder Ryan McFarland redesigned the bicycle for kids as young as 2 by throwing conventional designs out the window. The result is a balance bike, and it works perfectly, but it was solving a problem most parents didn’t know they had. And new models catering to different audiences like special needs persons suffered the same problem. Here, you’ll learn how he launched the brand, their retail strategy, and why shops should push a balance bike over a regular bike if they want to build lifelong customers!

For more show notes, images and details, check out the full blog post on The Build Cycle!

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