There are plenty of pragmatic reasons to hop on a bike — but ask any dedicated cyclist why they love riding, and their honest answer probably isn’t ‘for the fitness.’
By asking 20 gravity riders a simple but rare question, Giro sports marketing manager Jim Heeney digs deep into the heart of cycling. When there’s no room for rote, polished responses, authentic answers come to light.
As you’ll see in this short compilation, “Just Because,” no two riders’ answers to the question “why do you ride?” are verbatim, but each one points to the same, wholesome motive.
In the words of Semi-Rad author Brendon Leonard, “ride a [bleeping] bike, it will make your [bleeping] day.”
