Here’s some timely news…ha! It appears that Zwift has partnered with Swedish watchmaker Bravur to give us the Bravur X Zwift Limited Edition. Bravur is a watch brand that was started by cyclists.
The cool part of this partnership is that it brings us a limited-edition timepiece that pulls directly from the Zwift universe. There will only be 100 individually numbered watches made, and pre-orders are open now.
This is not your typical smart watch geared towards the fitness nerd with every measurement and metric imaginable. Instead, the design is packed with references that Zwift regulars will recognize. The dial features the feather power-up icon, a lava texture drawn from the Watopia virtual world, and a luminous ring that nods to the Concept Z1 bike. That’s the bike you unlock after climbing 150,000 feet in the game. The references are specific enough that fellow cyclists will catch them, while the watch itself reads as a clean, wearable piece for anyone else.
Flip it over, and you’ll find “Ride On” engraved on the caseback, and the seconds hand is done in Zwift’s signature orange. The case is 37mm and built from 316L stainless steel. It features a screw-down crown, with a depth rating of 100 meters/10ATM
The watch features a sapphire crystal that protects the dial. It’s powered by Sellita’s recently introduced Sellita SW200-2 automatic movement. Each watch is assembled in Båstad, Sweden, using the same approach as across the Bravur collection: Swiss movement, Swedish hands.
Hour indices at 3, 6, 9, and 12 are drawn from Zwift’s visual identity and filled with Super-LumiNova. The watch ships with separate black and orange straps on an 18mm lug width.
Zwift x Bravur Retail & Detail
Retail: $1,195
- Limited to 100 pieces, each individually numbered
- Swiss movement (Sellita SW200-2), assembled in Båstad, Sweden
- Ships with a vegetable-tanned leather cycling bag
So, for Zwift riders who want to carry a piece of the platform into everyday life, this watch does the trick. It uses design details that double as a quiet nod to the community, which is pretty neat.
With only 100 units available and no restock planned, this one is genuinely limited. So, get it on your radar and Ride On. Click the link below to grab yours.
