When it comes to graphics, Zipp’s logos on their wheels do more than identify their brand. Their ImPress technology was created so that the wheels could carry the Zipp graphics without any penalty to weight or aerodynamics.
Impress graphics are printed directly on the rim, which means those famous dimples can do their job to the best of their ability – without a sticker on top to mess things up. The printing aspect also lends Zipp come creative freedom to the design of the rims. We’ve seems some pretty amazing creations that have come out of their Indianapolis headquarters, but they’ve mostly been one-off versions for sponsored athletes.
Now, Zipp is slowly expanding the ImPress options, but only on select wheels. Now offered on the 303 NSW Disc Brake Tubeless and the 404 NSW Rim Brake Tubeless wheels, Zipp has introduced five new color options for the Zipp logos. In addition to the standard white, you’ll now have a choice of Blue, Green, Pink, Red, or Yellow ImPress graphics without an increase in cost. The new color options are available now, but since the wheels are made to order, Zipp points out that they may include a longer lead time depending on the options.