The latest version of “if it’s too good to be true, it probably is,” comes to us from Look Cycle. Stating that the sale of counterfeit 695 and 695 Lite frames recently came to their attention, Look is warning against purchase of Chinese copies. Closely resembling the Look 695, the bikes are not actually made by Look and will not be covered for defects, quality issues, or frame failures. Look stresses that since there is no control over the quality of the frames, the counterfeits post a safety threat to the rider.
After a quick search online, the frames in question are fairly easy to find and include a large amount of information copied directly from the Look catalog. Look recommends purchasing their bikes only through authorized dealers and distributors and asks for anyone with uncertainty towards the validity of a frame to email Look at firstname.lastname@example.org.