Podcast #004 is LIVE! Listen how Shane Cooper launched DeFeet International and grew it into a global sock powerhouse. There are so many gems in here, from how he came back from total disaster, how he built international distribution, used partnerships to boost the brand, and how they’ll grow in a future of small batch production and a challenging retail environment! Check out the full story on The Build Cycle with show notes, analysis and links, or just dive right in on iTunes or Stitcher (be sure to subscribe so you don’t miss a single episode!).
