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Buyer Beware, or, Read Between the Rad Sick Lines

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Via Advertising Age, shows the power of marketing in a simple experiment where some Aussies bought a crappy BMX bike on eBay, then relisted it with a killer sick awesome description and made a 500% increase in selling price. Now, click on some of our wicked sweet ads, will ya?

Takeaway: “I once did a skid that lasted for two weeks.”

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