Colnago just unveiled a first-ever; its limited-edition V3Rs TdF is the first official bicycle in the Tour de France history (in collaboration with Amaury Sport Organization).
The limited (and we mean limited) run of bikes pays homage to Tour de France from 1903 to today — 108 years. That’s precisely how many bikes will be made available for purchase for the mere price of $16,399 (£11,090, €13,200), but…can you put a price on history?
The bike itself was already stunning; the Colnago V3Rs now boasts black matte paint with iconic yellow leader jersey accents on the frame and the right brake lever. Tour de France logos emblazoned on the top tube, fork, and seat tube complement the overall aesthetic of the build.
For those unfamiliar, the V3Rs is Colnago’s all-around race bike — aerodynamic yet lightweight. The frameset weighs in at a scant 790g (size 50) in the company’s raw disc version.
“We are very happy to have found a licensee in Colnago which is part of the history of the Tour de France,” said Laurent Lachaux, ASO Head of Commercial, in a press release easily today. “As Colnago bikes are universally recognized as amongst the most technical and well-designed in the world, we could not have opted for a better choice.”
It’s not just the frameset that gets the TdF treatment. The same goes for the limited edition gear adorning the V3Rs TdF. The Selle Italia SLR Boost saddle and Continental GP 500 tires get a splash of Maillot Jaune yellow.
“Colnago has in its DNA the ability to always arrive first in the market, and once again, it has happened thanks to the choice of the Tour de France,” said Manolo Bertocchi, Head of Marketing Colnago. “A beautiful, unique, and limited edition bicycle. A real Colnago.”
The groupset for this build could be no other than Campagnolo Super Record ESP with a limited edition yellow right brake lever. The Super Record ESP isn’t the only Campagnolo gear on the V3-Rs. The new Bora Ultra WTO DB wheels, with a beautiful C-LUX finish, keep this rolling art fast — check out our review here.
Rounding out the stealth yet traditional look of the V3Rs are Deda Elementi Alanera DCR bars with smart internal cable routing. The one-piece bar/stem expertly hides the brake hose and wires, which pass inside the stem and the pivot of the fork, giving the bicycle a flawless look — Vive le tour!