PRESS RELEASE: Why sit in a car stuck in traffic when you could be riding your bike? As the economy, OPEC and some inconvenient truths conspire to suck any last remaining nickels, dimes and sense of self worth from you soul, more cyclists are realizing the absurdity of the situation and have taken their two-wheeled passion to the city streets as their primary form of transportation to and from work, play and errands. Now a new company called Cutter is manufacturing the tools you need to survive the consequent madness and look good doing it, whether you’re a casual commuter, veteran messenger or the trendy fixie rider.
Named in recognition of the gritty, underdog spirit of the Cutters team in Breaking Away, Cutter recognizes that urban riders are also the underdogs in our still car-mad. From apparel to tools and locks, Cutter’s goal is to manufacture the goods that encourage and help you successfully battle traffic jams, taxi drivers, jaywalkers, the elements, criminal elements and the unenlightened during your daily commute.
“Cutter is built for the urban bike commuter. It’s innovative cycling gear, with technical features and smart details that work for riders who wouldn’t be caught dead in tight rainbow-colored Lycra, but who definitely care about performance. Cutter people ride all the time,†says Cutter’s Steve Sramek.
(‘more’ after the break, including a pic of their sweet jacket with “ninja” cuffs…)
To start, Cutter focused on developing a piece of performance cycling gear that can seamlessly take you from the streets, work, to the pubs and back again all while looking suitably appropriate, stylish and comfortable. They wound up creating three:
A super-subdued styled Cyclical shell made from high-performance eVent fabric with contoured arm cuts, zippered Ninja cuffs, and strategic reflectivity.
A sick looking and feeling pair of Tech Knickers made from PolarTec Powershield fabric with articulated knees, gusseted crotch, U-lock leash, strategic pockets for keys, cell, wallet, tools An understated, fine grade merino wool jersey And, yes, they all come in various shades of UnBlack.
Other Cutter brand performance products designed to help you survive and thrive (and not get ripped off) include multi-tools and hex wrenches, hand and floor pumps for tires and shocks, front and rear LED lights, and U-style and cable locks. You can get the full menu at www.cutterbikes.com.
While Cutter doesn’t provide everything you need, they’re close, the rest is up to you. To launch, Cutter brand products are sold exclusively through www.RealCyclist.com but will expand into other outlets in the near future. Baby steps.
wpDiscuz