Deda auctions ‘Go Tadej’ Alanera handlebar for Pogačar Foundation Cancer Research

Back during this summer’s Tour de France, Deda Elementi debuted an ultra-limited ‘Go Tadej’ edition of their one-piece carbon Alanera handlebar & stem cockpit as a fundraiser for the cancer research of the Tadej Pogačar Foundation and a little motivation to Pogačar himself. Now, just one of the rare bars is becoming available, and it’s on the auction block to raise money for a good cause…

Deda auctions Go Tadej Alanera handlebar for cancer research

Deda Elementi ultra-limited edition Go Tadej Alanera carbon handlebar auction for cancer research, 2022 Tour stage win

c. Deda

Whether it’s a serious fan of the 2020 & 2021 yellow jersey winner and 3-stage winner in 2022… or just a cyclist looking to support a worthy charity with the purchase of an already-premium component, this Go Tadej ltd Alanera bar is a rare one. Deda says just 3 of the custom painted bars were made based on Pogačar’s Colnago Prototipo race bike. 1 for Tadej at le Tour that is now in Deda’s showroom. This 1 bar being auctioned via Memorabid to raise money to support the Tadej Pogačar Foundation’s ongoing cancer research. And the 1 remaining bar which will be used in a future fundraiser to benefit Pogačar’s foundation.

Colnago Prototipo V4R prototype all-rounder lightweight aero road bike, teaser

c. Colnago

My foundation and I are very happy to be able to auction an excellent quality product from Deda Elementi to promote fundraising for cancer research. I hope that all my fans can help us supporting this important action.” – Tadej Pogačar

Tech details

Deda Elementi ultra-limited edition Go Tadej Alanera carbon handlebar auction for cancer research, artwork detail

The design was created with 2BROS Creative mixing key TdF elements like Alpe d’Huez’s hairpins, the Arc de Triomphe & Pogačar himself.

Deda Elementi ultra-limited edition Go Tadej Alanera carbon handlebar auction for cancer research, side

But the Deda Go Tadej Alanera bar is unique beyond the paint job too. It’s a custom long stem, narrow bar version that Pogačar personally requested – 120mm x 40cm – a size that isn’t currently offered by Deda for the Alanera, but will be starting in January. The 350g full UD carbon bar has a -8° effective stem angle, 75mm reach, 130mm drop, and includes an aero top cap & out-front GPS mount.

The standard bar retails for 950€ (including VAT) and is compatible with fully internal electronic-shift & hydraulic brake routing.

Deda Go Tadej Alanera auction timing

Deda Elementi ultra-limited edition Go Tadej Alanera carbon handlebar auction for cancer research, angled

This one remaining Go Tadej edition Alanera bar is being offered for auction on Memorabid – a European platform for sports memorabilia & experiences. Memorabid has waived their standard commission, so all funds raised will go directly to the Tadej Pogačar Foundation to support their ongoing research into treatment & cures for cancer sufferers. The auction runs now through the end of September. Place your bid at:

Memorabid.com/GoTadej

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Jason Boobo
Jason Boobo
15 days ago

I don’t know much about the Alanera handlebar, but I love the design. The faceting and crisp corners are really cool looking compared to the sea of used soap aero designs.