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Esker Cycles Brings on First Sponsored Athlete, Alexandera Houchin

Eskar Cycles and Alexandria Houchin hero(Photos/Esker Cycles)
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Esker Cycles announced yesterday that they have added their first sponsored athlete – ultra-endurance champion, Alexandera Houchin. Known for her accomplishments on a singlespeed mountain bike, Houchin has accomplished multiple Colorado Trail, Tour Divide, and Arizona Trail victories and records. Alexandera hails from Cloquet, Minnesota, and is setting her sights on “besting some of her own records and a few new challenges this season”.

Alexandria’s Bike of Choice

Eskar Cycles and Alexandria Houchin bike on the sand
(Photos/Esker Cycles)

Alexandera’s steed of choice for the upcoming season is the Eskar Japhy Ti hardtail.

Eskar Cycles and Alexandria Houchin Japhy Logo

She’s built it using components from her other partners, and it has a clean aesthetic. Eskar has big plans for Houchin and plans for her to have a vital role in Eskar’s R&D and bikepacking product development.

Alexandria’s Words

Sometimes, it’s a radical change that pushes one out of their comfort zone. In partnering with Esker, I’ve launched into a world unknown to me. Through all of our conversations, one thing has been made glaringly apparent; the team at Esker truly sees my worth. Not in a one-dimensional way, but in a complex way that makes me feel respected, valued, and curious. I feel seen.

As we partner to bring increased representation of the diversity across cycling, I get to spend more time and share my access to resources with a community I care deeply about— Indian Country. In signing with Esker, I’ve negotiated access to our bike fleet with hopes of hosting more events across Indian Country to give my relatives the experience of riding highly capable bikes.

Eskar Cycles and Alexandria Houchin celebration

As I have been racing competitively as a singlespeed mountain biker, I’ve been increasingly curious as to what possibilities exist if I ride a full-suspension bike or maybe even a bike with gears. I am curious as to what bikepacking looks like if we can extend more invitations to riders of diverse socioeconomic brackets in an ethical way. I am humbled to join this team, this family, working to fight for our place in the bike world. Look out, we got big ideas and the heart to make things happen.

You can find out more about Alexandria Houchin by following her on Instagram and by checking out her Substack.

EskerCycles.com

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raul d
raul d
28 days ago

Great choice Esker.

Alexandera inspires!

Deputy Dawg
Deputy Dawg
27 days ago

Awesome sauce, Esker!

G-Bike
G-Bike
23 days ago

No more Chumba?

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