Event Coverage

SOC15: Mavic Highlights Crossmax SL Pro WTS with Team Dream and Stinner Frameworks Collaboration

In what seems to be turning into a bit of a tradition, Mavic teamed up with some talented people to hand build two show bikes for the…

Written by Zach Overholt May 06, 2015

SOC15: Bontrager Rolls 29+ with Line Plus Wheels, Intros new SE5 Light Weight Enduro Tire

With Trek going all in with the Stache +, it should stand to reason that Bontrager will be offering up a line of plus sized…

Written by Zach Overholt May 05, 2015

SOC15: Evoc Teases Stage Hydration Packs, Shows Bike Travel Bag Pro

Summer is just around the corner which means it’s time for loading up your hydration pack and suffering with a sweaty back in the hot…

Written by Zach Overholt May 05, 2015

SOC15: Endura Continues to Add Color with New Single Track Women’s Jerseys, MTR, and MT500 Shorts and Jersey for Men

Bringing a bit of the Highlands to Laguna Seca, Endura’s Sea Otter Booth was easily spotted with the large whisky barrel and their Scotch themed…

Written by Zach Overholt May 05, 2015

SOC15: Fezzari plus-sizes Cascade Peak full susser, updates carbon hardtail & road bikes

Cascade Peak 27.5+ full suspension goes big all the way around, with Boost 148 rear spacing and 110mm axle spacing up front, 120mm of travel (that’s…

Written by Tyler Benedict May 04, 2015

SOC15: New aluminum Mongoose gravel grinder, fat bikes and 27.5+ are well spec’d & consumer direct

Mongoose is, perhaps surprisingly for us North Americans, still making well spec’d, high quality alloy-framed bikes, but you won’t find them in bike shops anymore.…

Written by Tyler Benedict May 04, 2015

SOC15: Loaded Precision adds AmX Carbon gravity handlebars, stems & more

Loaded Precision’s AmX Carbon line is new, slotting in alongside the lighter XC and trail lines for enduro and gravity style riding. All of them…

Written by Tyler Benedict May 04, 2015

SOC15: Kinomap unveils “Inside The Peloton” 7-hour action sports camera

Kinomap is known for their user-generated, real world riding videos and integrating those into your home trainer, letting you ride virtually through thousands of different locations…

Written by Tyler Benedict May 04, 2015

SOC15: BOS Suspension Set to Launch Void 2 Rear Shock, Updates Idyll Air DH Fork

Tucked away on an attractive YT Tues CF DH bike within their booth, Bos was quietly showing off the next generation of their Void long…

Written by Zach Overholt May 04, 2015

SOC15: FSA Teases New Dual Pivot K-Force Brake, Vision adds Tri Max Aero Brakes, Carbon SI Aerobars, Updates Metron TT Crank

With all of the excitement around road disc brakes, you’d almost forget that the majority of road bikes are still running traditional rim brakes. If you…

Written by Zach Overholt May 04, 2015

SOC15: Wilier brings 903 TRB mountain bike stateside, updates Cento Uno aero seatpost

Admittedly, it’s a little weird seeing Wilier emblazoned on the top tube of a full suspension mountain bike, but the 903 TRB does look the part.…

Written by Zach Overholt May 01, 2015

SOC15: Hands on with New Rever Dual Piston MCX1 Mechanical Disc Brake Plus Actual Weights

After introducing the newest mechanical disc brake for road and cross just before Sea Otter, Rever (pronounced like revere) was on hand in California for us…

Written by Zach Overholt May 01, 2015

SOC15: Yeti’s Ride Driven Clothing Collection Offers Turquoise Threads for Men and Women

Ok, so it may not be as cool as a new Yeti mountain bike, but when Yeti introduces new clothing it still gains attention. When asked…

Written by Zach Overholt May 01, 2015

SOC15: Xentis Squad 4.2 and 5.8 Wheels Get Ultrawide for 2016

No matter how good a wheel is today, the big question everyone seems to be asking is yeah, but how wide is the rim? This…

Written by Zach Overholt May 01, 2015

SOC15: First look at new ultra wide 29er rims from Derby

Founded in 2012, Derby Rims was one of the first manufacturers to bring ultra wide rims to the market. In addition to being at the forefront…

Written by Saris Mercanti April 30, 2015

SOC15: Morpheus Offers 2 Kids’ Bikes in 1 with Vimana Jr, Vimana Gen 2 & V-Slope on the Way

More riders than ever are looking to pass down their love of mountain biking to their offspring which also means more riders are looking for…

Written by Zach Overholt April 30, 2015

SOC15: Deity Components Teases TMac Signature, Introduces BladeRunner Pedals, BlackLabel Bars, and Micro DM, Cavity 35 Stems

Deity’s roots may lie in the dirt jump scene, but these days their namesake components are just as likely to be found on the DH…

Written by Zach Overholt April 30, 2015

SOC15: See Through the Mist with Ryders’ New Anti Fog Eyewear Collection

By this point it’s official – Ryders almost always has the most creative booth at a trade show. Between parking a DeLorean in the middle…

Written by Zach Overholt April 30, 2015

SOC15: HT Components Shows off X2 Clipless, Teases Trail Pedals Plus a look at Smanie saddles

HT components is a brand that has a long history, but has recently been gaining a lot of steam with their pedals under the likes of…

Written by Zach Overholt April 29, 2015

SOC15: Hope 10 and 11 Speed Wide Range Cassettes, Full Boost Hubs, and Wild Show bikes

Hope Tech is nearing production of their new wide range cassettes which should be music to riders’ ears – if they are running a Hope Evo…

Written by Zach Overholt April 29, 2015

SOC15: Sneak Peek – Abbey Bike Tools’ Suspension Top Cap Sockets

I’ve said it before, but I think it’s safe to say I have a thing for tools. When I heard from Jason Quade that Abbey…

Written by Zach Overholt April 29, 2015

SOC15: Marzocchi adds big travel 350 Plus 27.5+ forks, more details on dropper post

Marzocchi’s opened up their 35mm stanchioned 350 fork series to a 350 Plus to fit the new 27.5+ wheels and tires. Like Fox’s plus fork,…

Written by Tyler Benedict April 29, 2015

SOC15: Foundry Harrow Evolves into New Valmont and Camrock TA and QR Cross Bikes

They may be a departure from Foundry’s initial vision of matte black on black frames, but at the core their new models still have the…

Written by Zach Overholt April 29, 2015

SOC15: Bulls Bikes Charges into United States with Consumer Direct Sales

As a relative unknown to the U.S. consumer, Bulls Bikes is hoping to stake their claim here with consumer direct sales of performance oriented bikes.…

Written by Zach Overholt April 28, 2015

SOC15: Giro Dime and Quarter Change the Entry Point to MIPS, Introduces New Grinduro Race Format

The big news at the trade shows last year for Giro was that along with Bell they had partnered with MIPS (Multi-directional Impact Protection System)…

Written by Zach Overholt April 28, 2015

SOC15: Franco Bicycles introduces the Grimes steel adventure road bike

Franco Bicycles decorated Inno Racks’ booth with bikes, showing off a killer limited edition Honda Repsol Moto GP inspired paint scheme. Franco’s known more for…

Written by Tyler Benedict April 28, 2015