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Gratuitous Hot Bike Photo: Moda Road Bikes Come with Bike Pure Spacer in UK

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Always suckers for a pretty bike, we just got word that Moda’s UK distributor, Eurobike, will be showing their support for Bike Pure’s anti-doping crusade by installing their trademark blue headset spacer on all outbound Moda road racing and mountain bikes. Advocacy never looked so good…

Full PR after the break.

UK Distributor Eurobike Illustrates Support for Anti-Doping

Major UK bicycle products distributor Eurobike have announced that they will continue their partnership with the independent anti-doping organisation Bike Pure throughout 2011.

As part of Eurobike’s commitment to drug free sport, they have announced they will be installing the Bike Pure headset spacer to their complete 2011 range of MODA racing and mountain bikes.

Paul Stewart, Managing Director of Eurobike said, “Moda Bikes are proud to support Bike Pure in the quest for clean cyclesport. As sponsors of the WXC World Racing Team, we understand the desire to win – but to win clean. These are values that Moda shares with Bike Pure. We associated Moda Bikes with Bike Pure from the beginning and to show our
support all of our bikes are fitted with the blue Bike Pure headset spacer”

Andy Layhe, Co-founder of Bike Pure, said, “We are delighted that Eurobike continue to show their support for honest sport via our organisation. We are fully aware that elements of the cycling industry have suffered by virtue of negative stories relating to doping.  Bike Pure wish to focus on the positive aspects of cyclesport and with companies such as Eurobike endorsing us, it communicates a powerful message to their own consumers a wish for ethical, honest sport.”

Eurobike are suppliers of premium bicycles & cycle accessories from brands such as Moda, American Classic, Casco & Ultimate Ceramic Bearings. You can visit their website at www.eurobike.uk.com

Bike Pure is the world’s largest independent anti-doping organisation of it’s kind for cycle sport. Over 100 professional cyclists including World Champions Marianne Vos and Cameron Meyer form part of Bike Pure, an organisation based in Ireland and Australia.

About Bike Pure:
Founded in the Summer of 2008 after the doping scandals of that years Tour de France, Bike Pure has become the largest independent anti-doping organisation of it’s kind. With several thousand members spread over more than 90 countries, Bike Pure promotes ethical, drug free cycle sport. More than 100 professional cyclists and teams support Bike Pure by displaying the distinctive blue wristband and Token Products headset spacer.

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