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Honey Stinger Launches Lance Armstrong’s Favorite Snack, The Strooper Waffle

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honey-stinger-strooper-cycling-waffle

You know the story…Lance takes some ownership in company, Lance helps guide product development, etc., etc.

Well, in this case, his ownership in Honey Stinger has led to the development of this sugary treat, the Honey Waffle. As our man on the street at OR reported, this snacky-doodle has Honey Stinger honey slopped between two thin waffles. You might want to slather some peanut butter on it, or eat it with their protein bar, just to keep from going on a sugar high, but it sure does look delicious. Mmmmm…waffles. gglaaaaaaaaahhhhhh.

Check the label after the break…

honey-stinger-waffle-strooper-packaging

Click the image to enlarge and read.

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Erik
Erik
12 years ago

http://en.wikipedia.org/wiki/Stroopwafel

It’s Dutch, not Northern Europe.
Sounds like Austin, Texas is located at the east coast of the US.

Dusinka
Dusinka
12 years ago

No development was needed. It’s a long-been-around dutch treat called the “Stroop-wafel”. Hence were he got the name. Lance has some dutch connections…

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