Replay, Wrapped, Spinback. It’s that time of year when digital subscription services let you relive the past 12 months with personalized reels. Instead of a list of your favorite pop songs, Zwift’s Spinback 2025 report gives users a personalized video recap of their virtual cycling and running achievements throughout the year.
Simply open the Zwift Companion app, and you’ll see a prompt asking if you want to see your Spinback (and maybe another prompt while the Spinback is playing – hopefully that was just a glitch on ours). These individual summaries let users review their distances, climbing totals, and social interactions on the platform. The feature serves as both a personal milestone tracker and a way to celebrate fitness accomplishments within Zwift’s virtual worlds.
The platform saw substantial activity in 2025. Users collectively covered 1.3 billion kilometers. That’s equivalent to circling the Earth’s equator 25,000 times. That’s nuts!
January proved to be the busiest month with 226.7 million kilometers logged, likely due to shorter daylight hours and colder temperatures for us in the Northern hemisphere, meaning more indoor training use. While Zwift offers various challenging mountain routes, users gravitated toward flatter courses this last year. Tempus Fugit, Tick Tock, and Flat Route in Watopia rank as the most popular.
Despite this preference for easier terrain, the community still tackled 11.5 billion meters of climbing throughout the year. Also, nuts.
The social aspects of Zwift remained central to the user experience, with over 545 million “Ride Ons” exchanged between participants. Users completed 20.1 million structured workouts and participated in 2.2 million racing activities, from individual time trials to team events.
RoboPacers
The RoboPacers feature, which provides AI-guided group rides, saw most users (60%) training with moderate-intensity pacers Miguel, Maria, and Coco, while only 12% opted for the high-intensity sessions led by Jacques, Genie, and Constance.
Usage patterns varied by region, with Tuesday being the most popular training day globally… except in Germany, where Sunday took the top spot. Speaking of German users, they also logged the longest average sessions at 62 minutes. The UK participants averaged the shortest at 55 minutes.
Cultural differences emerged in social engagement, too, with Japanese users giving out an average of 892 Ride Ons per year compared to just 144 from French participants.
I had no idea this kind of usage was going on in the Zwift world. Kudos to all!!
Check out the link below to take part!
