IB15_Pure-Fix_Track_Elite

Pure Fix has upped its game from street fixies into producing competition-purposed track framesets with this top tier alloy Keirin Elite frameset. Featuring the same dynamic frame characteristics of the other models in the Keirin line, the Elite has a carbon fork with no brake hole, showing it means serious business. Sister brand, Pure City, meanwhile has taken a leisurely stroll in the opposite direction with some smartly-styled Cruisers in step over and mixte flavors. Peruse the Pure extremes, and check out the People for Bikes collaboration, after the jump…

IB15_Pure-Fix_Track_Elite_track-end IB15_Pure-Fix_Track_Elite_Bridge

The 6061 aluminum Keirin Elite frameset has the muscular aesthetic and clean finish of the standard model and fortunately shares the matte chameleon paint scheme. It also has some nice standard features, such as removable stainless track end plates and a hydroformed aero seat tube with a wheel “cut-out” for a tighter rear-center. The major differentiating factor for this model is the carbon fork, new to the Pure Fix line. Without a brake mount, this fork shows that this bike is intended for business in track crits and velodrome racing (as is demonstrated by the Pure Fix-sponsored team at Encino Velodrome). A complete version of this model is due to be available in November at sub $1000 MSRP.

IB15_Pure-Fix_People-for-bikes

Are you a fan of patriotic colorways and supporting bicycle advocacy organizations? You’re in luck! For every sale of the Pure Fix Lima complete, Pure Fix will donate $100 to People for Bikes. The Lima, for clarification, is a version of the Original, a Hi-Ten steel frame and fork with 32H double-wall aluminum rims, Thickslick tires for puncture resistance, front brake, and flat bars for visibility in traffic. And hey, that altruism won’t cost you any extra as the Lima matches the cost of other Original frames at $329 MSRP, available through the Pure Fix website.

PureFixCycles.com

IB15_Pure-City_Cruiser_stepover

Lastly but not least-ly, Pure Fix sister brand, Pure City, is rolling out some fun new product on the opposite end of the spectrum with their new beach cruiser line. Available as either a boss-looking step-over frame or as a sweet looking mixte, both models come spec’d with cork compound grips, coaster brake hubs, kickstands, chain guards, and 26×2.25in tires.

IB15_Pure-City_Cruiser_mixte

Both variations come without fenders, but do feature front and rear fender mounts. And, if you’re looking for a little more utility out of your cruising machine, there are rear dropout and seat stay rack mounts. The step over will come in two color variations, the mixte will come in three, and all will be available complete for $299 MSRP.

PureCityCycles.com

5 comments

  1. Burton on

    But of course, the Keirin Elite has a rear brake mount so that they don’t get so sued since nobody who buys it will really use it for the track – but plenty of people who buy it will fantasize that they’re riding it on the track. Pass, pass, pass – better off with an Aventon.

    Reply
  2. Jameson on

    So they’ve upped their game? Does that mean they’ve actually started buying different top tubes for different sizes of bikes? You can’t run a 10mm difference in top tube from the 47cm up to the 64cm. I’m a bit irked that these sh*t-box bikes are being showcased on BR. I haven’t seen any posts about the new huffy bikes at Target and Walmart, and those are a better bang for your buck. Bring me some real bikes.

    Reply
  3. cheffdog on

    I think this is why most of the true track bikes are sold as framesets only, so they are not obligated to include a brake mount when it is not a complete bike.

    Reply

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