2023 Juliana Joplin 120mm 29er gets new Geometry and Glove Box to boot

For 2023, Juliana Bicycles has, albeit rather subtly, updated its 120mm travel 29er; the Joplin. Their not-quite-an-XC-bike (did someone say downcountry) retains its 120mm VPP suspension platform paired with a 130mm fork up front, but benefits from some geometry tweaks with a more proportional approach to frame sizing, kinematic adjustments and, of course, the Glove Box downtube storage compartment.

Hailey Elise gives us a glimpse of what the new Joplin capable of.

2023 Juliana Joplin

2023 juliana joplin cc frameset with gloveboxIn case you’re wondering, the 2023 Juliana Joplin is indeed the same frame as the 2023 Santa Cruz Tallboy that launches in parallel with it today. The notable difference is that the Juliana-branded frames and complete bikes are available in sizes XS-M only, whereas the Santa Cruz-brand frames run from sizes XS-XXL. Also important to note is that the shock on the Juliana Joplin will run a lighter damper tune than that seen on the Tallboy, in line with the fact that, on average, women are lighter than men. Of course, the usual contact points differ between the bikes, too; namely, the saddle and grips.

2023 juliana joplin fox float dps shock

With that out the way, let’s take a look at the new bits.

For 2023, Juliana has pushed the geometry of the Joplin toward that of its longer travel bikes like the recently updated Furtado. The head angle remains at 65.5° in its slackest position, but the reach grows by around 5mm, now spanning 403mm-453mm across the XS-M range.

2023 juliana joplin blue

2023 juliana joplin geometry

In line with Juliana’s recent trend toward more proportional sizing, the Joplin’s seat tube angle gets slightly steeper for the larger sizes; 75.7° on the XS, 76° on the S, and 76.4° on the M (in the Low position). The idea there is to prevent taller riders from suffering too much of a rearward bias when in the seated pedaling position. In the same vein, while the XS and Small frames share the same 431mm rear-center length, the Medium goes a little longer at 434mm.

2023 juliana joplin flip chip

The 2023 Juliana Joplin has a flip-chip at the lower shock mount that allows for a very subtle geometry change; it increases the BB height by 3mm, steepens the head angle to 65.7 and lengthens the reach by 2mm.

2023 juliana joplin kinematic vpp 120mm travel

Juliana say it has altered the Joplin’s anti-squat to improve both small bump sensitivity and square edge compliance, all while reducing the overall progression of the leverage curve in such a way as to help the bike ride higher in its travel

2023 Juliana Joplin – Frame Details

  • Max tire width: 29 x 2.5
  • Fork Compatibility: 130-140mm
  • Boost 148mm spacing
  • Post mount brakes w/ 180mm rotors
  • ISCG05 chain guide mounts
  • Threaded BB
  • Santa Cruz UDH
  • IS headset
2023 juliana joplin head tube

The Juliana Joplin is approved for use with a 140mm travel fork, in addition to the 130mm travel fork it is sold with.

2023 juliana joplin

Pricing & Availability

Like all bikes across the Juliana and Santa Cruz brands, the 2023 Joplin comes with a lifetime warranty on pivot bearings, and the Reserve carbon rims. Pricing is as follows, and kit lists are shown in the table below:

  • 2023 Juliana Joplin C R – $5,299 USD
  • 2023 Juliana Joplin C S – $6,199 USD
  • 2023 Juliana Joplin C GX AXS – $8,199 USD
  • 2023 Juliana Joplin CC XO1 -$8,599 USD
  • 2023 Juliana Joplin CC X01 AXS RSV – $10,399 USD

For more information, head to the Juliana website.

2023 juliana joplin frame kits spec sheets


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5 days ago


5 days ago
Reply to  David

Shredders smile!!!

4 days ago

The bike must cost twice the price of the van
At least