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Lifeboat Events Adds Urban PressCamp – Focus on Bicycle Commuting at Bike Summit in Washington, DC

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Lifeboat Events, the company that puts on DealerCamp and PressCamp has added a third event to focus on the increasing market and importance of bicycle commuting and transportation: Urban PressCamp. It’ll be held just prior to the annual Bike Summit in Washington, DC, in March and connect media (which hopefully includes Bikerumor…hint, hint, Lance) with cycling brands that focus on transportation and commuting with their product lines.  Full press release after the break…

PRESS RELEASE: Lifeboat Events announced today the launch of Urban PressCamp™. Created in cooperation with the League of American Bicyclists, Urban PressCamp is a unique media event providing transportation cycling brands intimate access to critical media outlets. Scheduled for March 6-8, 2011, the media event will bring leading asphalt and multi-modal bike and accessory brands together at the stunning House of Sweden in Washington, D.C., on the eve of the National Bike Summit. Manufacturers and suppliers will meet with journalists to promote their wares in an effort to raise their voice and bring attention to this important category.

The National Bike Summit, now in its eleventh year, brings cycling’s collective voice to Capitol Hill in the industry’s effort to lobby on behalf of alternative transportation issues and other topics affecting cycling. Urban PressCamp is designed to expose the brands deeply invested in the transportation segment and highlight the issues surrounding the market segment.

“There’s no better way to make the case for cycling than to have people get on a bike and ride. PressCamp participants will experience the incredible products available for today’s urban cyclist and see the potential bicycling has to improve the quality of life in our cities. The connection to the National Bike Summit, where the bicycling movement comes together to present one simple solution, is perfect,” commented Andy Clarke, President of the League of American Bicyclists.

Urban PressCamp will open Sunday, March 6th with an evening reception. Monday, March 7th will feature media visits with the brands punctuated by an evening’s “Gentlemen’s Alleycat scavenger hunt,” culminating with dinner on the bike. Tuesday will be the final visitation day for journalists and a special VIP access to a limited number of retailers and advocates attending the National Bike Summit.

Urban PressCamp will be held at House of Sweden in Washington, D.C., which houses the Embassy of Sweden, the Embassy of Iceland and an ultramodern event center. A stunning example of contemporary Scandinavian architecture designed by Gert Wingårdh and Tomas Hansen, House of Sweden is situated on the Potomac River wrapped by Rock Creek National Park, miles of bike paths and easy access to downtown. Learn more at houseofsweden.com.

Lifeboat Events is now accepting space contracts for Urban PressCamp, which will be limited to twenty brands. Interested brands can learn more about the event pricing and further details by visiting urbanpresscamp.com. For more information about this release or other Lifeboat Events properties, visit lifeboatevents.com or contact Christopher Zigmont at 978-239-2370 or czigmont@lifeboatevents.com.

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