Logos is a new component brand from the folks behind Thesis Bikes, offering well-built and well-designed carbon wheels for just $999 for road, gravel, mountain, and adventure bikes.
The wheels come built with proven designs like dual-sprung star ratchets and brass spoke nipples, but add a few higher end touches like asymmetric profiles with reinforced, angled spoke holes. The goal is to keep the wheels rolling for a long time, and be easy to repair or rebuild when needed.
Available in three models, the initial collection includes 650B, 700c, and 29er wheels. Here are the details…
Epoche 700c road wheels
Designed for road, cyclocross, gravel or adventure riding, the Epoch uses a thick, rounded hooked bead that’s compatible with pretty much any tire you want, tubed or tubeless. The design also claims to be impact resistant, letting you run lower pressures for better traction and comfort without working about pinch flats. Specs are (UPDATED: Corrected specs for road wheels):
- 24mm internal width
- 32mm external width
- 30mm deep
- 1,365g wheelset
- 390g rim
Atara 650B gravel wheels
Using a hookless bead, the Atari are meant for tubeless tires only. They’re a bit narrower, but claim to be compatible with “the full range of tires you may want to experiment with.” Specs are:
- 28mm internal width
- 33mm external width
- 24.5mm deep
- 1,325g wheelset
- 365g rim
Eudae 29 MTB wheels
For XC, trail, and backcountry exploring, the Eudae 29er mountain bike wheels are appropriately wide for 2.0 to 2.4 tires. They’re hookless for tubeless-ready tires. Specs are:
- 31mm internal width
- 37mm external width
- 24.5mm deep
- 1,565g wheelset
- 425g rim
All wheels are built on their Arche hubs, which use a slim shell made for straight pull spokes. Inside are the popular star ratchet rings for reliable engagement and easy tool-free servicing.
Hubs are sold separately, too, in 12×100 (92g) and 12×142 (249g) spacing for road and gravel, and 15×110 (137g) and 12×148 (254g) boost for MTB. MSRP is $109 for front, $279 rear, and $359 for a set.
All three wheelsets are being offered for $999 and include a universal replacement spoke, disc brake lock rings, and your choice of XD, XDR, HG, or Microspline freehub body. Just need rims? They sell those for $399 each.
