Advocacy & Industry News

Ellsworth Roots is Back as Fast Gravel Bike, Along with New Business Model

Ellsworth is getting back to their Roots, literally. The new Roots gravel bike marks a new chapter for the brand.

Written by Zach Overholt June 05, 2024

Fulcrum Sharq Takes Bite Out of All Racing on Wild Sharktooth Carbon Aero Wheels

Fresh off some Kansas gravel racing, Fulcrum officially unveil their all-new Sharq aero carbon wheels. But Fulcrum says they’re not just for gravel, instead designing…

Written by Cory Benson June 05, 2024

5DEV Titanium Pulley Wheels Already Here for New SRAM Red

When having the latest $700 derailleur isn’t bling enough, add the $500 custom machined 5DEV titanium pulleys.

Written by Tyler Benedict June 05, 2024

Ride the Same Pink ENVE SES 4.5 Wheels as Pogacar

Celebrate Pogacar complete & total destruction of all comers at this year’s Giro d’Italia with these limited edition ENVE wheels.

Written by Tyler Benedict June 05, 2024

BH RS1 Road Bike Gets More Aero Optimized

The updated BH RS1 is the endurance aero road bike most of us should be riding, because race bikes are for racers.

Written by Tyler Benedict June 05, 2024

Tiny Alloy Dynaplug Micro Racer Packs 2 Fast Tubeless Tire Repair Plugs, Smaller Than Ever

New alloy Dynaplug Micro Racer is as light, as packed, and as affordable as their “ultralightest” tubeless tire repair tool, just now 25% smaller with…

Written by Cory Benson June 04, 2024

Sour Cowboy Cookie & Double Choc: 2 Steel SRD Full-Suspension Bikes Made-in-Germany

Sour Racing Development unveils 2 all-new small batch steel & alloy full-suspension mountain bikes, made-in-Germany: downcountry SRD Cowboy Cookie & all-mountain SRD Double Choc…

Written by Cory Benson June 04, 2024

Selle San Marco Teams with Eroica to Celebrate 50 Years of Iconic Concor Saddle

It was the first “bio-anatomical” saddle, and it just turned 50 years old. Perfect time for a collaboration with Eroica.

Written by Ron Frazelle June 04, 2024

Easton EC90 ALX Aero Gravel Wheels, Faster For Less Money & Just a Few Extra Grams

Easton’s new aero carbon EC90 ALX gravel wheelset hits a ‘happy medium’ mid-depth to go faster while not adding extra weight or uncomfortable stiffness, and…

Written by Cory Benson June 03, 2024

SRAM’s New AXS Pod Rocker Paddle Brings Back the Ergonomics Mountain Bikers Prefer!

A new SRAM AXS Pod Rocker fixes the limited ergonomics of their latest wireless shifter with a new rocker switch you can buy on its…

Written by Cory Benson June 03, 2024

Revelate Packs Pitchfork Aerobar Harness, Plus New Corvus Akio w/ Internal Storage & Pannier Prototypes

Whether you’re in the mood for a fat bike with internal frame storage, or a handlebar bag for aerobars, Revelate and Corvus have you covered.

Written by Zach Overholt June 03, 2024

New SRAM Transmission Gravel Group Spotted at Unbound: 13 Speed AXS XPLR?

It seems like SRAM wasn’t trying to hide their latest gravel group after it was spotted all over Unbound.

Written by Zach Overholt June 02, 2024

MXC or Moots Cross-Country: All-New Light Titanium Hardtail Race Bike from Steamboat

The first new titanium Moots XC hardtail in a decade? The new MXC is ready to race, whether cross-country, marathon, or local singletrack loops!

Written by Cory Benson May 31, 2024

First Rides: Marin Alpine Trail E Bosch Enduro eBike, Smashing Downhill & Zipping Back Up!

Marin’s all-new Alpine Trail E enduro ebike goes big with more travel, more battery power, more adjustability, and an all-new suspension redesign…

Written by Cory Benson May 31, 2024

Rule 28’s New Gravel Suit Has Nothing to Do with Rule #28 and Flat Out Breaks Rule #32

Did Rule 28 break their own rules with a Gravel Suit with a built in hydration bladder sleeve?

Written by Ron Frazelle May 31, 2024

Turner Introduces Venn Titanium Bike Packing Rig, Gila Single Speed & More!

Turner is embracing 3D Printing to create modern mountain bikes and gravel machines!

Written by Zach Overholt May 31, 2024

PRO Discover Aero Gravel Cockpit is Designed with New Gravel-Specific Testing Standard

PRO takes Discover gravel cockpit to the next level for racing in new Aero Carbon bar & more aggressive 10° stem, with smart semi-internal routing…

Written by Cory Benson May 31, 2024

Hudski Teases New Dualist Do-It-All Bike with Increased Tire Clearance

With more tire clearance, multiple axle positions, and a UDH, how would you build the Dualist?

Written by Zach Overholt May 31, 2024

2024 Lapierre Zesty CF Remakes All-Rounder Carbon All-Mountain Bike

Lapierre reshapes their carbon Zesty CF, giving the 2024 all-mountain bike an all-new dedicated frame with more travel, revamped geometry, and more…

Written by Cory Benson May 30, 2024

Esker Lorax Ti is Reborn as Go-Everywhere Drop-Bar Mountain Bike

Titanium, huge tire clearance, dropout options, and drop bars. There’s a lot to like with the new Lorax Ti.

Written by Zach Overholt May 30, 2024

DT Swiss GRC Reshapes Carbon Gravel Wheels with Unique Aero or Adventure-Ready Profiles

DT Swiss revamps carbon gravel wheel line with 2 all-new profiles and more premium spec: 30mm for adventure race & aero 50mm for fast gravel…

Written by Cory Benson May 30, 2024

MTB vs. Moto: What’s the Faster Way Down Red Bull Hardline Course?

Most of the time, if you asked whether a motocross bike would be faster than a mountain bike, the answer would be obvious. Especially when…

Written by Zach Overholt May 30, 2024

DT Swiss Alloy F1900 DH MTB Wheels Promise Extra Affordable Gravity Durability

New affordable DT Swiss F1900 aluminum gravity mountain bike wheels prove smart design can beat lightweight in the bikepark and on the DH track…

Written by Cory Benson May 29, 2024

Haro Bikes Swoops In and Drops The New Buzzard Gravel Race Bike

Haro Bike’s new UCI-approved Buzzard gravel race bike is ready for action

Written by Ron Frazelle May 29, 2024

Delium Introduces Three New Gravel Tires Mixing High Performance with Solid Value

Delium rolls into the world of gravel tires with three new options that claim to offer a high level of performance for the price.

Written by Ron Frazelle May 29, 2024

Öhlins Prototype Electronic XC Suspension Raced on the MTB World Cup: Uncovered!

Öhlins already has fresh new prototypes evolving their latest XC fork & shock, with BMC’s Titouan Carod racing electronically-controlled suspension on the World Cup…

Written by Cory Benson May 29, 2024