Advocacy & Industry News

Lotus Unveils 9.8kg e-Road Bike w/ 300g Motor

The new Lotus Type 136 borrows aerodynamics from its Gold-medal winning track bikes, adds a motor, and might cost more than your car.

Written by Tyler Benedict November 01, 2023

Sour Bad Granny Returns as Ultra-Limited Modern Klunker MTB Powered by Brainfarts

Sour’s MTB klunker is back as an ultra-limited German-made raw steel Bad Granny with integrated dropper remote & more Brainfarts…

Written by Cory Benson November 01, 2023

Yellow Mavic DeeMax DH Wheels Are Back as 25th Anniversary of an “Unbreakable Legend”

Iconic Mavic yellow DeeMax DH wheels are back, updated for modern gravity racing with wider, tougher rims to live on as an Unbreakable Legend…

Written by Cory Benson November 01, 2023

SRAM to Issue Safety Recall for Most Aftermarket SRAM eTap AXS Shift-Brake Levers

Bolts with too much Loctite have led to an upcoming recall from SRAM.

Written by Zach Overholt October 31, 2023

Air or Coil Shock? The New Cane Creek Tigon Offers Both

Cane Creek’s newest shock gives the air vs. coil shock debate a new angle.

Written by Zach Overholt October 31, 2023

Vitus Mythique For Kids Gives Young MTB Shredders Capable Mini 24″ & 26″ Trail Bikes

Vitus scales down popular affordable Mythique trail bike into new Kids’ versions for next gen mountain bikers to hone their off-road skills…

Written by Cory Benson October 31, 2023

Wahoo Updates Elemnt Computers with Ready to Ride Home Screen.

If you have a Wahoo Elemnt computer and are ready for a home screen refresh, get your download ready. Wahoo rolled out an update to…

Written by Jordan Villella October 31, 2023

PNW Loam Carbon Handlebar Offers Predictable Comfort with CBD Layup

If your hands are telling you it’s time for a new handlebar, PNW Components have a new item on the menu. Their new Loam Carbon…

Written by Zach Overholt October 30, 2023

Podcast #091 – Here’s how the cycling industry could be better

There are a lot of candid conversations that happen when industry folks get together, and one of my favorite people to chat with is Randall…

Written by Tyler Benedict October 30, 2023

Honda eMTB Concept Shows Remote Charging System at Japan Mobility Show

Is this the successor to the legendary Honda RN01 DH?

Written by Zach Overholt October 30, 2023

Dangerholm Scale RC Super Gravel Bike Reasserts that Rigid XC MTB is Gravel

Latest super-custom Dangerholm build is a super gravel bike, but Gustav reveals his MTB bias starting with a rigid carbon Scale XC bike…

Written by Cory Benson October 30, 2023

Sartee Bikes: Custom e-Cargo Bikes Designed by an MIT-Educated Mechanical Engineer

It only made sense for Jared Sartee to start designing cargo bikes. To start, Sartee is an avid mountain biker. He’s also a family man,…

Written by Steve Fisher October 27, 2023

The SCOR 2030 GX Delights On Rowdy Descents & Climbs Like A Dream

By giving the 2030 a very slack head tube, SCOR has created a bike that’s highly capable on rough terrain, while still offering the typical…

Written by Steve Fisher October 26, 2023

First Impressions: Fox Crossframe Pro XC/Gravel Helmet

Believe it or not, the Crossframe Pro is Fox’s first visor-less helmet.

Written by Jordan Villella October 26, 2023

Match Your Axles to Your Hubs with Chris King x Robert Axle Project Thru Axles

Chris King X Robert Axle Project team up and get colorful!

Written by Ron Frazelle October 26, 2023

Look! Mission Workshop’s Limited Custom-Dyed Paragon Chore Pant

Hand-dyed in “Mohave Camo”, the new Mission Workshop Paragon Chore Pant is both hot and cool like the desert it’s named after.

Written by Ron Frazelle October 26, 2023

Enter to Win a Dreamy Specialized Crux from RedShift Sports

Enter to win this Dream Specialized Crux Gravel rig from RedShift Sports!

Written by Ron Frazelle October 25, 2023

Explore Never Before Seen Zwift Worlds in the Coastal Causeway

Just as the weather is starting to turn, riders can explore 19 kilometers of fresh, never-before-seen roads in Watopia. The newly accessible Zwift Coastal Causeway…

Written by Jordan Villella October 25, 2023

YT Jeffsy v3 Lands with Less Travel, More Trail Capability, More Friendship

A new YT Jeffsy v3 transforms the popular all-mountain platform into a more capable, more versatile trail bike with a little bit less travel…

Written by Cory Benson October 25, 2023

Limited Edition Industry Nine Bronze Available, But not for Long

Give you bike a tan before winter with this limited time bronze ano, offered on hubs, wheels, headsets, stems & more.