Prototype Ribble Gravel Ti shows up with a custom SRAM AXS build

The current Ribble Gravel Ti bike is impressive, with plenty of mounts for light loads, hydration, and snacks. But this custom, one-off prototype gravel bike build for the recent Grinduro Wales shows where this model could be headed.

Built in collaboration with SRAM, it features the full suite of AXS and XPLR components, plus a gorgeous paint scheme. More importantly, it integrates cable and hose management for a stealthy internal routing aesthetic.

prototype ribble titanium gravel bike with internal routing and stealth cockpit

front view of prototype ribble titanium gravel bike with internal routing and stealth cockpit

Swapping their house-brand carbon fork for the Rudy suspension fork, the frame also gets suspension-corrected geometry to maintain proper handling and stack height.

front angle view of custom ribble gravel ti bike with sram axs build kit

The frame is specifically designed for AXS groups, with no shift cable/wire ports anywhere on the bike. The rear brake hose runs internally through the one-piece LEVEL 5 carbon handlebar, routing directly into an oversized headtube to hide it inside the frame.

Wireless Blips stuck underneath the flats let you shift while cruising.

closeup frame details of ribble gravel ti prototype bike

The rear of the frame looks familiar, with seatstays that curve downward at the ends to make room for the brake caliper and provide fender and rack mounting points.

closeup frame details of ribble gravel ti prototype bike

The driveside chainstays look more refined, with smoother bends and shaping to accommodate tire and chainring clearance.

closeup of sram red axs wireless shifters on ribble gravel ti

Full Build Specs include:

SRAM RED eTap AXS HRD shift-brake system
SRAM RED XPLR eTap AXS rear derailleur
SRAM RED 1 crankset with Direct mount 40T chainring
SRAM Dub Bottom Bracket (BSA)
SRAM XPLR XG-1271 10-44t cassette

Zipp 101 XPLR wheelset
Zipp G40 XPLR Tubeless Tyres
SRAM Paceline rotors 160mm

Finishing kit:
RockShox Rudy Ultimate XPLR suspension fork (30mm travel)
RockShox Reverb AXS XPLR seat post

Ribble Gravel Ti (3Al/2.5V Titanium) – designed specifically for SRAM AXS wireless groupsets with no cable entry/exit ports
LEVEL 5 Integrated carbon gravel bar and stem

Fizik Aliante

closeup of sram red axs wireless group on ribble gravel ti

closeup of reverb axs wireless dropper seatpost on ribble gravel ti

Ribble tells us that it’s just a prototype for now, with no specific plans to put this exact model into production. But, they hint it’s likely to inspire future product designs.

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16 days ago

What’s custom about the group? I see nothing but off the shelf, used as intended components.

15 days ago
Reply to  Greg

It doesn’t say that it’s a custom groupset. It’s a custom build.

Bradford Smith
Bradford Smith
7 days ago
Reply to  Futurebuy
7 days ago

Is it available as a frame set?