Parr said the two sides were working on Ã¢â‚¬Å“tweaking his roleÃ¢â‚¬Â where he would have stayed on board, but at the end of the day Parr decided the role just didnÃ¢â‚¬â„¢t fit his aspirations and goals.
Ã¢â‚¬Å“I made a personal decision [to leave] on top of [the business decision that was made by Santa Cruz Bicycles],” Parr said. Parr added that he had a Ã¢â‚¬Å“good working relationshipÃ¢â‚¬Â with Santa Cruz Bicycles owner Rob Roskopp.
Santa Cruz Bicycles originally bought the company in 2001 from Parr. SwoboÃ¢â‚¬â„¢s original founder Parr stepped back into the picture in 2004 as a minority owner. Swobo was founded in 1991 by Parr.
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