As a relative unknown to the U.S. consumer, Bulls Bikes is hoping to stake their claim here with consumer direct sales of performance oriented bikes. What first started in Germany in 1994 has evolved into a huge catalog of bikes of which only a few will initially be available here in the U.S. All of their current models are engineered in Germany and manufactured in Asia with bikes destined for the U.S. to be shipped to Bulls Bikes USA’s Los Angeles based warehouse. Initially planning to offer 20 different models here in the States, the first wave of Bulls will include only mountain and road bikes including their top of the line Wild Edge Team full suspension carbon 29er which will sell complete with XTR mechanical for $5,899…
Utilizing a simple modified single pivot suspension design, the Wild Edge frame sees 100mm of travel at the rear which is matched with a RockShox RS-1 at 100mm, both controlled with the Full Sprint remote lockout. The monocoque carbon frame employs the use of a tapered head tube, 12×142 rear axle, and Shimano press fit bottom bracket.
The highlight of a particularly impressive build kit given the price is a full Shimano XTR M9000 mechanical 2×11 drivetrain and brakes. Name brand parts including an FSA K-force cockpit and Stan’s NoTubes Crest wheels finish off the spec. Complete weight is said to be 22.7 lbs. Currently only medium and large frame sizes are listed on the Bulls Bikes USA website which are given in road bike sizing with 46 and 51cm frames.
The Wild Edge will also be available in a lower spec for $3,799 along with the Black Adder and Copperhead hardtails, Harrier road bike ($1,299), and more. Pricing for the line will range from $649 to $5,899 for the Wild Edge Team. Each bike is said to arrive 99% assembled and adjusted and will ship with any tools needed to get the bike ready to ride.