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Whoa! Meta shows a very Zwift-like cycling metaverse concept

facebook meta cycling metaverse teaser
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If you’ve ever wondered if (or when) Zwift will finally jump into the metaverse to create a truly immersive 360°cycling experience, well, you’re not alone.

But Meta (the artist formerly known as Facebook) might just beat them (or drag them into it) to it if this video is any indication of what they’re working on:

While this is very much an ad suggesting what’s possible, and Meta’s realization of a metaverse that people actually want to use is likely a long ways off, this is exciting nonetheless.

Compared to what’s on offer in Sandbox or Decentraland, both of which are built on true WEB3 technology and ideology, this ad definitely shows a more compelling offering. Because, well, it’s also showing some in-game footage from Zwift:

zwift screenshot

The difference between existing metaverse projects and this will, of course, be in the execution. And Meta’s ability to shrink the Oculus headset to something we’d actually want to wear while cycling indoors…and that hardware could be coming soon.

The other issue is whether mass adoption of “the metaverse” comes alive as part of a closed loop, corporate-owned platform like Meta’s or Zwift’s that wants to control both your experience and data, or if there’ll be a new contender that leverages the open, collaborative nature of WEB3 to bring it to fruition.

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9 Comments
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joe
joe
5 months ago

I get this article, its cycling news and I hope bikerumor gets funded for it. But please Meta, dont drag cycling into this. Zwift is fine and we certainly did not ask for this or to be anything associated with your metaverse.

Willis Reed
Willis Reed
5 months ago
Reply to  joe

Zwift is not fine… last I heard still taking Russian blood money…

Ced
Ced
5 months ago

Man, if there was one company I would fight tooth and nail to prevent being involved with the future of the sport I love, its Meta. This is company that pioneered the “people as the product” model with all kinds of questionable practices around personal data, verification, and proliferation of disinformation. If Zwift wants to take up the challenge or Valve, or anyone else, I’m for it. But Meta, NO THANKS.

Bobby
Bobby
5 months ago

Zwift VR would be pretty amazing and fun, the biggest issue I see is the amount of sweat from biking on the trainer… there’s pretty much always a huge puddle of sweat after biking an hour. The VR headset would get hot and gross from sweat pretty quickly.

david
david
4 months ago
Reply to  Bobby

Yes, fun until you are a hot mess. I have a big screen tv with a sound system. Good as I want it for Zwift! I do like the real life video that BKool has but that can make me dizzy.

R Garcia
R Garcia
4 months ago
Reply to  Bobby

you will make a pretty penny if you engineer a solution for that

Jim
Jim
4 months ago
Reply to  Bobby

I’ve heard that testers often get sick as its too weird cyclicing and then the movement of turning your head. Must mess with your brain and give them vertigo.

Per
Per
5 months ago

Nice idea for People that dont produce sweat

TCismyname
TCismyname
2 months ago

web 3 is a crock just like web2, more bs from sales guys. web development is continuous and web3 is another bs meaningless term.

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