Nikon KeyMission 360 degree 4K action sports camera at CES2016

It’s a different approach than the Bell 360Fly helmet/cam combo launched earlier today, but the effect is similar: 360 degrees of video capture in glorious 4K ultra hi def.

The new Nikon KeyMission 360 puts a spherical lens front and rear, capturing a very immersive set of video and still images that should open up more exciting uses for action sports cameras. Remember that killer video you shot with the camera angled just a bit too low? And remember how you kept tilting your head up as you watched the replay, trying desperately to see further down the trail? You can kiss those types of goofs goodbye with the Nikon offering, and that may be reason enough to see what the camera experts are bringing to the bike.

Other features include a rugged, shock- and water-proof housing with electronic vibration reduction applied during playback to smooth your video. More details are being announced at CES tomorrow (Wednesday, Jan 6th) on various models. For now, more pics, video sample and the press release can be seen in standard def below…

Nikon KeyMission 360 degree 4K action sports camera at CES2016

Nikon KeyMission 360 degree 4K action sports camera at CES2016

A large, easy to hit on/off button appears to be at the top of the unit, which should make operation very simple. A few settings and ports appear on the sides, along with a mic on one side (no stereo?). We’re looking forward to getting all the tech specs soon.

Nikon KeyMission 360 degree 4K action sports camera at CES2016

PRESS RELEASE: Today, Nikon Inc. announced its entry into the action camera market with the development of an exciting lineup of products that build on Nikon’s legendary excellence in optical technology and imaging innovation. The first in the lineup will be the Nikon KeyMission 360 a rugged camera capable of recording true 360-degree video in 4K UHD allowing users to share new perspectives and explore imagery like never before.

The Nikon KeyMission 360 features an image sensor and lens on opposite sides of the device, with images from each combining to create a single immersive, ultra-high-definition 360-degree video and still image. A terrific companion for a wide range of travel, sports or when an adventure takes a turn off the beaten path, the camera is designed be easy to use and withstand the elements. Waterproof (approx. 100 ft./30m), and ready to stand up to dust, shock and low temperatures, the KeyMission 360 also features electronic Vibration Reduction (VR), enabled through applications during playback, that reduces the effects of camera shake to help produce sharp and crisp video quality.

Nikon will exhibit reference models of the KeyMission 360 at the Nikon booth at the 2016 Consumer Electronics Show (CES) from Wednesday, January 6 to Saturday, January 9, 2016 in Las Vegas, Nevada. The KeyMission 360, the first of Nikon’s lineup of action cameras, along with a variety of dedicated accessories, will officially be released in Spring 2016.

Nikon KeyMission 360 degree 4K action sports camera at CES2016


  1. They’ve got a long way to go as far as picture quality is concerned. Quite surprising from a company who makes awesome cameras and lenses.

  2. I’m curious how they’ve managed to cram two 4k data streams onto one storage card at the same time. Maybe they have two cards, and software combines the two videos into one on a PC.

  3. I agree it’s too wide. It would be a nice feature to have for some use cases (land speed cars at Bonneville salt flats?) but I would not want all my video to look like that. There must be a narrow mode for a more normal view on a trail ride.

  4. I can ride rollercoasters all day long, but any handheld video, fisheye, shaken, or 1st person video makes me nauseous in mere seconds and it lasts for hours.

  5. Great stuff. I’m curious what the final pricing will look like since the Ricoh Theta S is available already. Nikon is trying to catch up and all we have to do is wait for the next competitor(s).

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