PRESS RELEASE: Stan Day and the SRAM Board of Directors are pleased to announce the promotion of Ken Lousberg from COO to CEO. Ken has been COO of SRAM for the past 18 months. This will be effective January 1, 2019. Day will continue to be Chairman of the Board of Directors.

The announcement was made internally in October. Day and Lousberg met with employees at all of SRAM’s facilities to ensure a “firm hand-off of leadership,” Day said.

Day has spent more than 31 years leading SRAM through continual growth, brand acquisitions, and global expansion. The company was founded in 1987 with a single product, Grip Shift, and today features hundreds of component SKU’s from SRAM, RockShox, Zipp, Truvativ and Quarq.

Day was reflective during his announcement, stating, “It’s been a thrilling ride. When we started we wanted to create and manufacture components that inspired cyclists. We began by making road Grip Shift that didn’t sell very well, and then a mountain bike Grip Shift that took the market by storm. From six people in a dusty factory to over 3,000 global team members offering leading drivetrain, brake, and suspension systems. I am super pleased that Ken has joined the company. It is clear to me that he has the skillsets and experience base to help lead us to the next level. SRAM will continue to be a private company owned by the Day Family and the management team. It will continue to focus its innovation and business within the bike industry.”

Ken Lousberg takes over as SRAM’s CEO in 2019.

Lousberg graduated from Colorado State University with a degree in Mechanical Engineering and received his MBA from the University of Colorado. He has served in numerous senior executive roles. Before his move to SRAM Lousberg served as the president of Terex Cranes and Utilities, which represented over $2 billion in revenue and more than 5,000 employees.

“Stepping into the role of CEO is exciting. I feel honored to be asked to lead such a great team, in such a great industry,” Lousberg said. “Stan and the leadership team have provided a great platform to continue SRAM’s arc of growth and we will continue to focus on our customer’s needs, leading product innovation, and maintaining our commitment to our global team and partners.”

SRAM is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September 1987, with the invention of its first product, Grip Shift. Throughout its 31-year history, SRAM has focused on its product development and innovation expertise in all bicycling disciplines. SRAM has also acquired some of cycling’s most exciting brands. With 3000-plus employees, offices and manufacturing in 15 countries, SRAM and its brands RockShox, TRUVATIV, Zipp and Quarq is the second largest manufacturer of bike components in the world.


  1. A refreshing story of continued growth and success from a homegrown company. Much better than yet another anonymous holding group sale or m&a liquidation, which seems to be more common lately. Glad to read that Day is staying on the board and keeping Sram a private company.
    Best wishes to the entire team for 2019 and beyond.
    Oh yeah, and let’s see the new stuff!

  2. Wow I must say I am pleasantly surprised ie almost shocked to know that SRAM is a privately owned company. This does however smell like an IPO candidate and it takes a certain profile to have someone at the helm go public. That would be kind of sad. Let’s hope for more family run success ‘

  3. I have come to appreciated SRAM more and more over the years as they have truly been the leader in the development of the 1x drive. If only they could take a completely out of the box perspective to create new brakes that are not just as good as shimano, but superseed them, they would be a the leader in our sport.

    • Personally, I feel like that last few years SRAM mt brakes have been better than Shimano’s offerings. The new Guides are fantastic. The more recent Shimano mt brakes just don’t have a real consistent feel to them. Just my two cents.

      Super cool that SRAM had a rear derailleur with a clutch that would work with their road shifters for years and years before Shimano finally dropped one.

    • If Shimano was left to their own devices we’d still be riding 3x on the mtb. SRAM has pushed Shimano on numerous fronts (2x mtb then 1x mtb and narrow q-factor mtb crank offerings to name a couple). The one issue with SRAM is build quality, compare any comparable Shimano or Campy piece, the material finishing and durability typically exceeds SRAM. Let’s not even discuss SRAM brakes, which have suffered from numerous design issues for over 10 years with a total recall thrown in for road brakes a few years ago.

      • I agree with the finishing. I have found, of late SRAM is treated @ the LBS not unlike my Campagnolo road bikes. The shop manager has a Shimano polo shirt on, the mechanic just yesterday was wearing a Shimano tee shirt. I get an odd look when I asked about a SRAM compatible wheel set and was give a crap-and-bull line of “if you had 11 speed we could…….”…so many have drank the Shimano Kool-Aid and seem to have no desire to kick it. Despite the fact that the competitors have better options out there (despite the brake issues @ SRAM and Campagnolo)

      • SRAM killed the front derailleur because of patent restrictions and the backlash of overall SKUs associated with their 2x systems. At one point, it was rumored there was 50+ separate part numbers for just MTB derailleurs alone for their 2x systems.

        3x (and 2x) systems still have their place – it’s just that most riders don’t want the “look” of running a front mech – so they muddle through using a 1x system. Everything has trade-offs.

        • If you think that for the every day mountain rider is only into the 1X system for the looks, then you are sorely mistaken. The front derailleur, on mountain bikes, is the most fragile part on the bike that severely limits frame design (particularly on full suspension frames), tire clearance, and ease of use for new riders.

          1x systems the first innovation since the suspension fork that benefits advanced riders equally as much as it benefits first time riders. Sure, you can squeak a few more gear inches of measured range out of a 3x system, but unless you are loaded touring up mountain passes, it doesn’t make any difference when you factor in the simplicity and reliability.

        • actually, 2nd year of XX 2×10. there was over 150 different front derailleurs. just in the XX and XO lines. not even counting below there.

  4. “Served as the president of Terex Cranes”, my day job is finding repair parts for miscellaneous brands of cranes. Terex has always been a struggle and more recently a nightmare. Hopefully Sram has done their homework…..

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