Coming in 2019 might be just what the U.S. pro cycling scene needs to re-inject a little interest into racing. Former pro Floyd Landis, who was stripped of his Tour de France championship immediately after winning it, is making a comeback of sorts. After launching his eponymous CBD-enhanced sports nutrition and recovery product line in 2016, he’ll be title sponsoring a new pro cycling team for the 2019 season. Info is limited for now, but here’s the PR…
PRESS RELEASE: Former Tour De France champion Floyd Landis has confirmed the start of a new professional cycling team, Floyd’s Of Leadville (FOLPCT). Although the official roster for the team has yet to be finalized, FOLPCT is predicted to have a number of athletes available in the aftermath of longtime US pro teams like Jelly Belly-Maxxis and UnitedHealthcare losing their primary sponsorships for 2019.
Landis’ company Floyd’s of Leadville will serve as title sponsor for the new team, which will be based out of Canada. Landis launched Floyd’s Of Leadville in 2016 to sell hemp and CBD products designed to alleviate soreness in athletes, inspired by the former racer’s own long journey competing and living with chronic pain.
Creating this new pro team is an act of good faith on his part, and an effort to regain trust after the scandals of the Lance Armstrong years. “I understand I hurt the cycling community,” Landis said. “Now I’d like to take all proceeds I made from the settlement and put it back where it belongs, on the development of aspiring pro cyclists.”
The Floyd’s of Leadville team roster is expected to be announced in the coming months.