PRESS RELEASE: The BMC Racing team has selected Easton as its exclusive wheel supplier for the 2010 racing season, citing EastonÃ¢â‚¬â„¢s durability, dependability and lightweight performance. BMCÃ¢â‚¬â„¢s team will pedal more than half a million miles in 2010, and the squad is excited by EastonÃ¢â‚¬â„¢s arsenal of wheel choices.
Ã¢â‚¬ÂA technical partnership with Easton starting in 2010 is an ideal opportunity to build on our established relationship with Easton for bars, stems and cockpits,Ã¢â‚¬Â says the teamÃ¢â‚¬â„¢s General Manager Gavin Chilcott. Ã¢â‚¬Å“In addition to having confidence in Easton products, we are excited to align with a company that has a strong inclination toward technological development and optimization. Achieving our sports objectives is integrally linked to both reliability and performance of the wheels.Ã¢â‚¬Â
Ã¢â‚¬Å“BMC Racing is the fastest-growing and most progressive professional team in the world, and we believe Easton wheels will help bring them even greater success,Ã¢â‚¬Â says Chuck Platt, Senior Sports Marketing Manager. Ã¢â‚¬Å“WeÃ¢â‚¬â„¢re excited to get our wheels under the riders and begin gathering feedback, which will benefit everyone from top pros to weekend racers who choose Easton.Ã¢â‚¬Â
To help the team and itÃ¢â‚¬â„¢s classics specialists Hincapie, Burghardt, Kroon and Ballan perform on the cobbles and variable conditions in the 2010 classics, Easton will provide the EC90 SLX, a light (1175-gram) and stiff tubular wheel with an ultra-dependable Easton carbon rim. For rolling and hilly races like Milan San Remo and The Amstel Gold Race, BMC riders will likely chose the 1,232-gram EC90SL carbon tubulars or the 1,335-gram EC90 Aero Carbon tubulars.