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Hincapie, Ballan, Rest of BMC Team to Ride Easton Wheels

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PRESS RELEASE: The BMC Racing team has selected Easton as its exclusive wheel supplier for the 2010 racing season, citing Easton’s durability, dependability and lightweight performance. BMC’s team will pedal more than half a million miles in 2010, and the squad is excited by Easton’s arsenal of wheel choices.

”A technical partnership with Easton starting in 2010 is an ideal opportunity to build on our established relationship with Easton for bars, stems and cockpits,” says the team’s General Manager Gavin Chilcott. “In addition to having confidence in Easton products, we are excited to align with a company that has a strong inclination toward technological development and optimization. Achieving our sports objectives is integrally linked to both reliability and performance of the wheels.”

“BMC Racing is the fastest-growing and most progressive professional team in the world, and we believe Easton wheels will help bring them even greater success,” says Chuck Platt, Senior Sports Marketing Manager. “We’re excited to get our wheels under the riders and begin gathering feedback, which will benefit everyone from top pros to weekend racers who choose Easton.”

To help the team and it’s classics specialists Hincapie, Burghardt, Kroon and Ballan perform on the cobbles and variable conditions in the 2010 classics, Easton will provide the EC90 SLX, a light (1175-gram) and stiff tubular wheel with an ultra-dependable Easton carbon rim. For rolling and hilly races like Milan San Remo and The Amstel Gold Race, BMC riders will likely chose the 1,232-gram EC90SL carbon tubulars or the 1,335-gram EC90 Aero Carbon tubulars.

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Mark Adam
14 years ago

It’s a wonder why more teams do not run Easton wheels/components. I’ve ridden wheels from nigh every manufacturer, Easton wheels are by far the most durable and often times the best handling wheels at very competitive weights. Team BMC is lucky to ride the best wheels on the planet!

14 years ago

Agreed, Easton makes really bomb gear. However, it’s not easy for them to get placement in the Pro Tour, the ‘big’ component and frame manufacturers use their component or frameset leverage to ensure that the teams also have to use their wheels, regardless of whether they like them or not.

Looking forward to seeing BMC ripping it in 2010.

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