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Parlee Cycles is Back w/ New Owner, Same Advanced Vision

review of parlee rz7 aero road bike with bike shown from left rear angle
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Earlier this year, Parlee Cycles seemed to be the latest victim of the pandemic’s boom-and-bust cycle, declaring bankruptcy and entering restructuring. What they couldn’t tell us then was that there was a plan, and a new owner was about to come along.

Now, the brand is back in business, with long-time fan of the brand John Harrison as the new owner and CEO. Founder Bob Parlee will focus on design and engineering, and they say they were able to keep almost their entire team through this process and everyone’s reinvigorated and excited for the next phase.

I interviewed Harrison for our podcast to hear all about it, listen to that episode here, and check the official press release below. If you’re not familiar with the brand, here are a few of the bikes we’ve covered and reviewed over the years…

Parlee Bikes

review of parlee rz7 aero road bike with bike shown from side

The Parlee RZ7 is their aero road bike and was one of the first with fully-integrated stealth routing and shielded disc brakes.

2021 parlee chebacco xd gravel bike gets more tire clearance

The Chebacco XD gravel bike has seen several updates since it’s release, and we reviewed it here.

SRAM Red eTap AXS 1x 12-speed wireless TT bikes

The Parlee TTiR was one of the first TT/triathlon bikes with disc brakes and incredibly forward-thinking for its time. While these types of bikes make for great press and buzz as platforms for trying wild new aero ideas, they’re also very low volume. So, the TTiR will be discontinued by the end of this year.

Parlee Cycles Press Release

parlee cycles new owner John Harrison standing by a Z-series road bike
Parlee’s new owner and CEO, John Harrison, with a custom Z-series road bike. (photo: Parlee Composites)

FROM PARLEE: Parlee Cycles announced that it has been acquired by an avid cyclist and independent investor. The acquisition of the brand and 100% of the assets of Parlee Cycles signals the end of their Chapter 11 restructuring and ensures the longevity of the renowned brand. The business will operate under a newly formed entity named Parlee Composites, Inc., with John Harrison assuming the role of President and CEO.

Bob Parlee, the founder of Parlee Cycles, is broadly considered one of the leading designers and original masterminds of the carbon fiber bike industry. He has designed nearly a dozen award-winning and highly sought-after bikes throughout his storied career. Bob will remain on the executive team as Chief Designer and will turn 100% of his attention to the design and development of future models. John, as CEO will focus on the development of operational excellence in the business and the expansion of sales and marketing efforts. The existing Parlee Cycles team will transition to the new organization and Parlee Composites expects to begin hiring almost immediately to support the growth anticipated in 2024.

parlee cycles founder bob parlee working a machine to design road bikes
Founder Bob Parlee will remain heavily involved in design and engineering. (photo: Parlee Composites)

Parlee Composites is committed to fostering growth of the legendary brand through manufacturing innovation, expansion of their global dealer network and the introduction of some exciting new models. The organization will remain dedicated to their global network of dealers and will make investments to ensure a frictionless experience through ordering, customization, fulfillment, and support.

“There are many thousands of Parlee fans around the world and I am delighted to be able to shepherd the organization into this new era and continue to deliver products that delight our customers” offered John Harrison, Parlee’s new CEO. “The scope of our plan is audacious. We’re simultaneously expanding the business and working on some truly amazing new projects that we’ll be excited to announce in 2024 and 2025”.

Bob Parlee, founder of Parlee Cycles added, “We’re delighted to work with John. He has an enormous depth of experience in sustainably scaling small businesses. He’s already been engaged with the team at Parlee and is quickly making a positive impact to our operating effectiveness”.

ParleeCycles.com

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Justin Walsh
Justin Walsh
8 months ago

Congrats to the team at Parlee, and I’m looking forward to seeing what they come out with next.

Veganpotter
Veganpotter
8 months ago

That tri bike actually sold relatively well for its first 3-4yrs. It stopped selling because it became dated very quickly. An improved bike would probably do quite well if it was up to snuff

Tim
Tim
8 months ago
Reply to  Veganpotter

I owned the first version of the Parlee TT and really like it except for the bikes rear brake often rubbing on the side of my tire which was a design flaw. The bikes are great but they seemed to go wrong when they made the rz7.

Connie
Connie
8 months ago
Reply to  Tim

How so?? How did they “go wrong” with the RZ7?

Justin Walsh
Justin Walsh
8 months ago
Reply to  Connie

They didn’t. The RZ7 is a great bike that’s held up.

Connie
Connie
8 months ago

While I don’t have a lot of positive experience with angel investors or venture capitalists, I sincerely hope this works well for the Parlee team. I love BOTH my Parlee’s and I look forward to loving another one soon.

Troy Walling
Troy Walling
8 months ago

This is good! Sounds like Bob’s business outgrew what one person could handle. Now there’s a dedicated “interrogator” new CEO. Bob can continue to be the visionary aspect and leave the operations aspect to someone better suited.

Keith
Keith
8 months ago

I have several Parlee bikes – TTir / RZ7 / Z0. I’ve ridden many different brands over the years but what sets these apart is the handling and confidence inspiring stability. Looking forward to seeing what’s on the drawing board for the future.

Astro_Kraken
Astro_Kraken
8 months ago

Parlee hasn’t been the same since Lee Par sold it.

Michael
Michael
8 months ago

I’ve ridden many high end bikes in the past, but nothing comes close to my Parlees. Parlees just have a superb blend of agility, lightness, smoothness and comfort. IYKYK.

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