A few years ago, I met an Italian upstart custom carbon bike brand at Eurobike called Exept.
They were doing something unique, and the bikes looked killer. So, I went to visit them and came home with a bike that I’m still riding today. Their office was small, doubling as an assembly point and showroom, with manufacturing done offsite.
The appearance of a small, scrappy group of bike geeks was hiding much bigger ambitions, and this little company is poised to change the concept of a high-end road bike thanks to a patented process that allows full custom, full monocoque carbon fiber frames to be made at scale.
But getting from startup to major industry supplier hasn’t been easy. Here’s the story of how Exept launched, survived the pandemic’s brutal effects on their core business, and is now building large-scale manufacturing capabilities for the entire cycling industry.
If things go well, your next big brand dream bike could be full custom, too.
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