Advocacy & Industry News

Spy Shot: Fogel’s Prototype NukeProof Rook Slopestyle Bike

As we’ve mentioned before, Jack Fogelquist is a shredder. After watching him tear it up at the Post Office Jumps during the annual Santa Cruz…

Written by Saris Mercanti April 17, 2012

Friday Roundup – Bicycle Bits And Pieces

Freeda Roam, a new women’s specific cycling apparel company, is taking pre-orders for their short-sleeved cycling jerseys with a discounted price of $59.95 and free…

Written by Kristi Benedict April 13, 2012

How to Break Into the Cycling Industry – Santa Cruz Bikes Engineer Joe Graney

At Santa Cruz’s launch of the Superlight 29 and Tallboy LT earlier this year, I had quite a bit of time to chat up Joe…

Written by Tyler Benedict April 09, 2012

ENVE Composites Boosts Warranty to Five Years

ENVE Composites has just increased their standard warranty period to five years from the date of purchase, up from the original two. “We have reviewed…

Written by Tyler Benedict April 05, 2012

Renthal Adds New 30 mm Rise Handlebar to MTB Lineup

With the trend toward zero stack headsets and flat bars its refreshing to see a gravity oriented bar with a higher rise introduced. Renthal, famous…

Written by Saris Mercanti March 27, 2012

Prototype ENVE Direct Mount DH Stems – Exclusive First Details!

These feathery light looking direct mount stems have been making the rounds on several weight weenie DH threads in the past few days. Posters claimed…

Written by Saris Mercanti March 15, 2012

Yeti Testing Carbon 303 DH Bike

Today Yeti released this picture of the new 303 DH carbon front triangle that will be punished this year by Jared Graves. Information is limited, but…

Written by Saris Mercanti March 13, 2012

Friday Roundup – Bicycle Bits And Pieces

Intense Cycles is has donated a specially painted pink 951 to help raise money for the Young Survival Coalition. Every $5 you donate enters you…

Written by Kristi Benedict March 09, 2012

Suntour’s Taipei Bike Show Booth Showcases New Fork – Updated

Suntour components have been relegated to bargainmart bicycles for as far back as I can recall being interested in bikes. In recent years, Suntour…

Written by Saris Mercanti March 08, 2012

Updated! Colnago C59 Carbon: Formula disc brake equipped road bike

Updated at 8:00pm EST: Our little bird has been back in touch with details about availability and an on-scale photo of the entire assembly… The…

Written by Marc Basiliere March 07, 2012

NAHBS 2012 – Scrub’s Superlight Disc Rotors and After Market Pads

In the costly, never ending battle for increased performance and decreased weight, Scrubs ultra light 6 bolt discs reign supreme (47g less than the Absolute…

Written by Saris Mercanti March 04, 2012

NAHBS 2012 – Shiny Components from White Industries

White Industries, famous for their beautiful chrome hubs, didn’t disappoint. On display at their booth were their splined track hubs. One side features their proprietary…

Written by Saris Mercanti March 04, 2012

NAHBS 2012 – Caletti Cycles, Titanium Bike and other bits

This past year John Caletti has been experimenting with new materials and graphics. At NAHBS, he displayed several bikes featuring titanium and a new hand…

Written by Saris Mercanti March 04, 2012

SABS Brake Pads Bring Anti-Lock Tech to your Bike

Have you ever grabbed too much front brake and flipped over the bars? I’m ashamed to admit I have, but it was largely because I…

Written by Saris Mercanti March 01, 2012

SRAM Developing Electronic Group?

SRAM’s looking for a test engineer for “Electrical Embedded Systems” on their jobs board. While it could merely be an opening to grow the power…

Written by Tyler Benedict February 23, 2012

PON Holdings Officially Buys Cervelo Cycles

PRESS RELEASE: Pon Holdings today announced that they have acquired Cervélo Cycles, after successfully concluding negotiations that began last December. “Cervélo is a unique brand…

Written by Tyler Benedict February 17, 2012

Friday Roundup – Bicycle Bits & Pieces

Bell Sports has designated separate brand presidents for Bell/Blackburn and Giro. While still part of the same company, splitting the brands internally was done to…

Written by Tyler Benedict February 17, 2012

Cervelo Cofounder Gerard Vroomen & Former BMC CEO Start Mountain Bike Brand, Looking for Names

Cervelo co-founder Gerard Vroomen and former BMC CEO Andy Kessler have announced that they are starting a new brand that’s likely to focus on mountain…

Written by Tyler Benedict February 14, 2012

How to Break Into the Cycling Industry – Cane Creek’s Sales & Customer Service Director Chris Strout

Cane Creek is a small company with a big name. Like any other small company, their people cross over between roles to get the job…

Written by Tyler Benedict February 07, 2012

Marin Bikes Sold to European Investment Firm Minestone

PRESS RELEASE: Privately held Marin Bikes announces that it has reached agreement for sale to Minestone Limited, a European based investment firm. Since its inception…

Written by Tyler Benedict February 06, 2012

Friday Roundup – Bicycle Bits And Pieces

American Classic is sponsoring their first Pro Tour team, putting lightweight hoops under Cofidis riders for 2012. They even have an early season win under…

Written by Kristi Benedict February 03, 2012

Leaked: VeloPress to Offer Cycling, Triathlon & Running Titles in eBook Form for Kindle, iBooks

We have discovered that VeloPress is in the process of converting an array of their new and bestselling titles to eBook format for such popular…

Written by Bikerumor Staff January 31, 2012

Santa Cruz Syndicate and SRAM to Part Ways After 8 Year Partnership

For nearly as long as I have been following the Peaty and the downhill race scene, SRAM and the Santa Cruz Syndicate seemed to go…

Written by Zach Overholt January 31, 2012

Friday Roundup – Bicycle Bits & Pieces

Ray’s Mountain Bike Park is hosting two Women’s Weekends, one at Cleveland (Feb 17th) and one in Milwaukee (March 9). Both are FREE to attend for…

Written by Tyler Benedict January 27, 2012

Why SOPA Sucks for Bicycle Geeks

Today, many sites are going dark in protest of SOPA (Stop Online Piracy Act, Bill H.R. 3261 in the House) and its Senate counterpart, PIPA…

Written by Tyler Benedict January 18, 2012

UPDATED: 2012 Cervelo P5 Triathlon Bike Final Unveil – Speed Simplified

Here’s our first actual hands-on look at the new 2012 Cervelo P5 up close. After months of anticipation and speculation (here, here and here), the…

Written by Bikerumor Staff January 18, 2012

It’s (semi) Official: Maverick ceases operations

For those of us who’ve owned, ridden, or followed the arc Paul Turner’s Maverick bikes over the years, sad news. It’s been apparent for some…

Written by Marc Basiliere January 16, 2012

Specialized Wins Lawsuit, Volagi Wins Freedom

The Specialized v. Volagi Cycles case has closed. In the end, Specialized won a reduced claim of “breach of contract” against Volagi co-founder Robert Choi…

Written by Tyler Benedict January 13, 2012

Misfit Psycles Wants Your Ideas, Might Even Pay You for Them

Misfit Psycles is looking for ideas. They want more friends. More followers. Cooler merch. Better growth. If you fancy yourself talented enough to help them…

Written by Tyler Benedict January 12, 2012