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SOC17 Roundup: Tools, tape and security from Barfly, SP Gadgets, Kryptonite & Silic1

I first came across Silic1 bar tape when building up the Culprit project road bike early last year. They sent along a pack of it,…

Written by Tyler Benedict May 11, 2017

Hello, McFly, are you ready to rip on Terrene’s new 2.8 mountain bike tire?

Terrene Tires is back in time for summer riding with the new McFly 2.8” plus mountain bike tire. Slotting in between the more aggressively knobbed…

Written by Tyler Benedict May 11, 2017

SOC17: Pit Viper ups style game with Riff Raff, fresh baggage

One of the more pervasive elements of Sea Otter was Pit Viper. As the crew rolled up with volumes of shades to sell, Pit Viper sunglasses…

Written by Anna Schwinn May 10, 2017

SOC17: Masi Evoluzione Disc race bike stops in, new alloy cyclocross race frame & Coleman Camp Cup Giramonde

Masi’s paint schemes never disappoint, and this year’s Sea Otter Classic show collection was no different. In the past, a lot of the best ones…

Written by Tyler Benedict May 08, 2017

SOC17: New Titanium 29+ monsters from Why Cycles and Voodoo Cycles, and the new Terrene McFly 27+/29+ all terrain tire

If you’re a fan of 29+, titanium, and bikes that might take you deep into the back country for a self supported adventure, you’re in…

Written by Zach Overholt May 05, 2017

Hammerhead Karoo advanced GPS cycling computer finding its way to market w/ Android OS

We got a sneak peak at the upcoming Hammerhead Karoo at Sea Otter and it’s impressive. Based on the Android OS, it’ll be extremely feature…

Written by Tyler Benedict May 05, 2017

SOC17: Last day for Limited Edition Breadwinner W/// Sport Lolo ANTHM collaboration, plus Goodwater all-around MTB

Celebrating a move into their first official facility (previously, the business had been run out of their home garages) and timed for Sea Otter release, Tony…

Written by Anna Schwinn May 05, 2017

SOC17: Gore Bike Wear Rescue jacket gets a full Gore-Tex version B

Already one of my favorite options to stuff in your pack for unplanned weather, the Gore Rescue jacket is about to get even better. Shown…

Written by Zach Overholt May 04, 2017

SOC17: Zerode Taniwha brings Pinion enduro gearbox stateside

For years we’ve been hearing about how gear box bikes may obsolete the traditional drivetrain. It hasn’t happened yet, but with bikes like the Zerode…

Written by Zach Overholt May 04, 2017

SOC17: RockyMounts swings free with 2 bike BackStage, updated MonoRail

It’s been a bit since we saw the BackStage prototype at Interbike, but based on the display at Sea Otter, the RockyMounts BackStage is swinging…

Written by Zach Overholt May 04, 2017

SOC17: Magura adds MT Trail Sport, stand alone HC3 levers, and improved Vyron remote button

It may have taken a bit to regain their footing, but Magura has been killing it recently with their new brakes. I’ve had a set…

Written by Zach Overholt May 03, 2017

SOC17: Birzman makes pump heads even simpler with new Push & Twist, plus tubeless inflators, cageless bottles, more

Birzman is at it again. Never one to be content with the current state of pump heads, they’ve set out to make attaching the pump…

Written by Zach Overholt May 02, 2017

SOC17: Rock Shox x Abbey Bike Tools Suspension and dropper tools available soon

If you were able to look past the stunning sets of co-branded Speedvagen tools at NAHBS, you already knew this was coming. But Sea Otter…

Written by Zach Overholt May 02, 2017

SOC17: WTB ByWay Road Plus adds tread, Bridger MTB Plus tire gets tougher

Play Just before the show, WTB launched the ByWay Road Plus tire, a new tubeless ready 650b x 47 gravel road bike tire option for…

Written by Tyler Benedict May 02, 2017

SOC17: Manitou Mastodon gets official with biggest, stiffest, fat bike fork for the largest tires, plus budget friendly Markhor

Everyone that has been asking for a stiffer fat bike suspension fork, your answer is here. Teased at the Taipei show, the Manitou Mastodon made…

Written by Zach Overholt May 01, 2017

SOC17: Kona eyes Road Plus with new Rove NRB DL and LTD, plus new Major Jake, and Remote eBike

Keeping with their Sea Otter tradition, Kona had a few bikes on display that hint towards their new line up which will be released later…

Written by Zach Overholt May 01, 2017

SOC17: Airborne prototypes and new ownership aim to take brand to new heights

Airborne is a brand that has been through a lot in the past number of years. From consumer direct titanium frames, to consumer direct affordable…

Written by Zach Overholt April 28, 2017

SOC17: Sage Cycles PDXCX titanium cyclocross race bike gets racier, plus amazing custom paint options

Sage Cycles had two new things going on at Sea Otter – custom paint, and an all-new PDXCX cyclocross race bike. I have a special…

Written by Tyler Benedict April 28, 2017

SOC17: Nutrition Roundup – Tasty new treats from Honey Stinger, GU, Picky Bar, Ryno, Bard Valley & more!

Don’t see anything new up above? That’s because Honey Stinger’s samples didn’t arrive in time for Sea Otter’s sample snack frenzy, but they did give…

Written by Tyler Benedict April 28, 2017

SOC17: How to install ESI Grips in under two minutes, ltd edition purple & colored bar plugs!

Just before Sea Otter, ESI Grips teased a new limited edition color grip program, promising the first would be unveiled at the event. And here…

Written by Tyler Benedict April 28, 2017

SOC17: Spot Mayhem 29er trail bike flexes its carbon leaf spring suspension

Spot Brand first rolled their Living Link leaf spring suspension bike through Sea Otter in 2015 as an alloy test mule. Then in 2016, they…

Written by Tyler Benedict April 27, 2017

Rocky Mountain takes Altitude to new heights, teases Fox Live suspension

Rocky Mountain passed on the Sea Otter Classic this year, but that doesn’t meant they haven’t been working on something…like an all-new Rocky Mountain Altitude.…

Written by Tyler Benedict April 27, 2017

SOC17: Ellsworth finds Evolution and Enlightenment with 29″ wheels, longer travel, and plus capability

Following right along in the rebirth of their product line, Ellsworth had two new models on display at Sea Otter. Starting with the Evolution, Ellsworth…

Written by Zach Overholt April 26, 2017

SOC17: CushCore inner tire suspension system protects rims and tires from the inside out

First, mountain bike tires were tubed, then tubeless, and now… tubeless with various inserts. There have been a handful of inserts that have popped up…

Written by Zach Overholt April 26, 2017

SOC17: Franco adds Latigo RS1 custom Italian carbon road bikes; Grimes 2.0 steel gravel bike coming

Franco’s caught our attention in recent years for their amazing paint schemes at Sea Otter. Doesn’t hurt that their bikes are pretty sweet looking, too,…

Written by Tyler Benedict April 25, 2017

SOC17: OneUp EDC integrated tool kit will soon make it easier to carry the essentials, new pedals carry your feet

It’s not quite ready for its big debut, but OneUp Components is very close to the release of their new EDC tool system. EDC of…

Written by Zach Overholt April 23, 2017

Friday Roundup: Cycling Odds & Ends

Beeline Bikes launches Beeline2U Program for small brands – Beeline just announced Beeline2U – a new expansion of their services that allows specialty product brands to access its…

Written by Cory Benson April 21, 2017